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	<title>Comments on: Mobile Predictions (and Shameless Self Promotion)</title>
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	<description>LOCAL MEDIA WATCH. The Nexus of All Things Local</description>
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		<title>By: John White</title>
		<link>http://staging.blog.biakelsey.com/index.php/2010/01/06/mobile-predictions-and-shameless-self-promotion/comment-page-1/#comment-2780287</link>
		<dc:creator><![CDATA[John White]]></dc:creator>
		<pubDate>Thu, 02 Oct 2014 16:20:59 +0000</pubDate>
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		<title>By: ScottD</title>
		<link>http://staging.blog.biakelsey.com/index.php/2010/01/06/mobile-predictions-and-shameless-self-promotion/comment-page-1/#comment-403564</link>
		<dc:creator><![CDATA[ScottD]]></dc:creator>
		<pubDate>Thu, 07 Jan 2010 15:52:16 +0000</pubDate>
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		<description><![CDATA[You were right that Apple&#039;s inevitable entry into mobile ads would happen. In-App advertising was one of the few monetization methods where Apple was unable to get a piece of the action, and it enables a powerful publisher model (free Apps that are ad supported). Now publishers have four options with Apps - free, free w/ads, free w/upgraded content, and paid Apps.

The real game going on here is that Google and Apple both know that App-driven search is the most likely next business model to erode Google&#039;s Web-based search dominance. Smart mobile devices will dwarf PC&#039;s over the next 6-10 years (just think that Apple will ship 100m+ iPhone/iPod touches in the first three years, probably hitting that benchmark by summer, 2010). This is the game of the century.

The Apple tablet is rumored to be announced on 1/27, and will be available by March. I doubt the Quattro acquistion excites existing magazine/newspaper publishers - remnant inventory does not boost their businesses much, and the ad content (hello, Viagra!) is distracting.]]></description>
		<content:encoded><![CDATA[<p>You were right that Apple&#8217;s inevitable entry into mobile ads would happen. In-App advertising was one of the few monetization methods where Apple was unable to get a piece of the action, and it enables a powerful publisher model (free Apps that are ad supported). Now publishers have four options with Apps &#8211; free, free w/ads, free w/upgraded content, and paid Apps.</p>
<p>The real game going on here is that Google and Apple both know that App-driven search is the most likely next business model to erode Google&#8217;s Web-based search dominance. Smart mobile devices will dwarf PC&#8217;s over the next 6-10 years (just think that Apple will ship 100m+ iPhone/iPod touches in the first three years, probably hitting that benchmark by summer, 2010). This is the game of the century.</p>
<p>The Apple tablet is rumored to be announced on 1/27, and will be available by March. I doubt the Quattro acquistion excites existing magazine/newspaper publishers &#8211; remnant inventory does not boost their businesses much, and the ad content (hello, Viagra!) is distracting.</p>
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