Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. YPG Launches ‘Answers’ Using Praized Platform Yellow Pages Group Canada, the leading YP in Canada, is going deep into…
Yellow Pages Group Canada, the leading YP in Canada, is going deep into social networking via the launch of answers.yellowpages.ca, a new Yelp-like service that relies on the wisdom of the community to ask questions, and provide recommendations and information…
Today R.H. Donnelley made an announcement that is unlikely to be much of a surprise. The company said it has "filed voluntary petitions for reorganization under Chapter 11 of the U.S. Bankruptcy Code in the United States Bankruptcy Court for…
The blogosphere and tech media have been abuzz over the past 24 hours about Google's new communication platform, Wave. It's essentially a new way to communicate online that Australian creators Lars and Jens Rasmussen (brought us Google Maps) position as…
Two very different takes on local news were in evidence at The WSJ’s D7 conference in Carlsbad, California, today, as Arianna Huffington of The Huffington Post and Katharine Weymouth of The Washington Post were interviewed by former Post reporter Kara…
Microsoft made the expected announcement at The Wall Street Journal's "D" conference today that it will launch a new search brand next week called Bing. Labeled as a "Decision Engine" (jargon alert), it has a dizzying array of new features…
Today Telmetrics released data showing that combining a URL displayed within a print Yellow Pages ad increased the overall leads driven by print Yellow Pages by 78 percent. On average, the company reports, URL visits represented 44 percent of leads…
Liberty Media head John Malone, the man who conceptualized the “500 channel” universe and led the cable TV revolution in the 1980s, told an audience at The WSJ's D7 conference in Carlsbad, California, that he sees the need for local…
Conjuring up Twitter's business model takes a lot of imagination. But founders Evan Williams and Biz Stone, speaking at The Wall Street Journal’s D conference in Carlsbad, California, said the name of the game will be “enhanced capabilities” aimed at…
CBS Outdoor announced that it will offer its advertisers the capability to add SMS calls to action to their outdoor campaigns. According to the release: The program, called txt2go, will include a text keyword on advertiser signage that the public…
Thought your online searching habits had settled into a predictable routine? Well, think again. We’re on the verge of another big upheaval in search technology and options. Item: Google has put its new browser, Chrome, on the fast track to…
OpenTable, the elite restaurant reservation service linked to hundreds of local media and organizational Web sites such as Citysearch and Superpages.com, defied naysayers last Thursday with a successful IPO that ended its first day at $28.71, 44 percent above its…
Aggregating promotions so local businesses can logistically compete with national players has been a challenge. EPrize has done it for high-priced prizes such as cars. Now Brand Affinity Technologies is making it possible for local businesses to acquire paid endorsements…
There was a great deal of valuable content and takeaways from last week's Winning Media Strategies conference. In case you weren't able to attend or catch any of the webcast, here is a roundup of our own coverage (also see…
Last week at the Winning Media Strategies conference, AOL’s Platform-A called out the imbalance of supply and demand that currently exists in online display advertising. With respect to ad impressions, the supply side has exploded in the past few years…
Here is an interesting take from Kirk Whisler, who runs something call the Latino Print Network. His assertion is that while print may be a waning component of U.S. media generally, it is still going strong in Spanish-language media. Whisler…
Carol Johnson, the former Dex (then US West Direct) sales executive who led the high-profile turnaround of the Sensis sales culture, has announced she is leaving the Australian directory publisher at the end of May to return to the United States. Her…
Local advertisers speaking at WMS ’09 in Washington, D.C., this morning had plenty to say about how they perceive their choices in advertising, online and off. Dianne Bonanno, senior manager, marketing communications, The Graduate School, said that her adult education…
Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue. Emmis Communications…
As more and more digital products and partnerships are introduced, a real debate is emerging whether they can be sold by a traditional media sales type who may be more focused on core product, have limited time to make his…
