A lot of small businesses are tinkering with mobile media, especially adding Twitter. We heard recently from sales consultant Mel Taylor that Naked Pizza in New Orleans, which is backed by netpreneur Mark Cuban, is getting 15 percent of its…
Here is an interesting item from the local CBS station in San Francisco. Apparently a 20 percent off coupon in a San Francisco Yellow Pages directory (the item doesn't say which one) for the Rainbow Grocery in the Mission District…
According to an article this week on Forbes.com, AT&T will launch a Yelp meets Yellow Pages site later this year. The new site will carry a new brand that does not invoke Yellow Pages, but something that appeals to the…
Today I had the opportunity to catch up with SinglePoint Marketing Director Philippe Poutonnet. SinglePoint powers all the text-in response campaigns for Bravo ("Top Chef," "Project Runway," etc.), MTV, Viacom and other top networks. This usually involves "American Idol"-style voting…
Jeff Zucker, president and CEO of NBC Universal, told paidContent that NBC's TV station Web sites have transcended the TV medium to go local in a bigger way. That’s one of the reasons they’ve been rebranded for geo-qualifiers, rather than…
Apple's much awaited iPhone 3GS has shipped and will be available in stores tomorrow. Some pre-orders have already been fulfilled, and the iPhone 3.0 software upgrade was released yesterday (compatible with previous version iPhones). Needless to say, the news media…
The extension of Yellow Pages’ reach via other media is well under way. We’ve seen versions of Yellow Pages advertising on the Web, CD-ROMs, billboards and interactive TV. And we've heard Yellow Pages advertising on various phone services as well.…
Today I had the chance to talk to Geodelic founder Rahul Sonnad, former Microsoft engineer and founder of thePlatform (acquired by Comcast in 2006). Geodelic, founded in 2008 with funding from Clearstone and Shasta Ventures, is working on a somewhat…
TV and local social media are being integrated in "Prius Neighborhood," a new “community-generated” TV program that will highlight the green sensibility of Toyota’s Prius hybrid. Gas pumpers will watch the program on pumpside TVs at more than 1,000 gas…
AdMob today released the latest in its string of data points of consumer mobile usage. Like many of the past data the firm has released, these are supportive of the opportunity to advertise on iPhones (mobile Web sites and apps).…
Niche networks make a lot of sense, given that local media sites are often under-delivering and reach similar audiences, and many blogs and sites really aren’t equipped to sell advertising. The newest niche network is the Voice Local Network, which…
MapQuest today announced the availability of its MapQuest 4 Mobile iPhone app. Its previous moves into the iPhone were limited to an iPhone optimized site, otherwise known as a Web app. MapQuest 4 Mobile is a native app, which can…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. More Evidence of Online Video Effectiveness We've heard a few (admittedly anecdotal) claims of SMB video's effectiveness in raising…
We've heard a few (admittedly anecdotal) claims of SMB video's effectiveness in raising clickthrough rates and engagement levels from those that have begun to offer it. The numbers we've heard from the likes of eLocalListing, Weblocal.ca and Brownbook are that…
Today I had the chance to talk with David Staas, newly appointed SVP of marketing at JiWire. The Panorama Capital-backed company has a network of 25,000 Wi-Fi hotspots through which it reaches 15 million monthly uniques. It serves targeted ads…
John Brod, Patch.com AOL reaffirmed its strong interest in local today, announcing that it is purchasing Patch.com, a 25-person hyperlocal service invested in by new CEO Tim Armstrong when he was still at Google, and Going.com, an events-driven social network…
Bid4Spots, which has successfully played David vs. Google’s Goliath in working with radio stations to reverse auction off unsold airtime, is extending its service to local cable TV. The auctioneer will work with advertisers to let cable operators bid to…
Yesterday, Chris Cummings,Yellow Pages Association chair and Marquette Group CEO, accepted our invitation to deliver a featured presentation at Directional Media Strategies '09. He will speak on the event's opening day, Sept. 22. Cummings joins a powerful list of…
IAC Chair Barry Diller, in an interview with paidContent, noted that organizing local information remains a series of “impossible tasks.” "There are so many merchants, so connecting [local activity] into a service that gets you the things you want to…
Local media consultant Mark Potts writes in his blog that “Yelp is doing the kind of fundamental damage to newspapers' traditional local entertainment listing and reviewing role that Craigslist did to classifieds.” For Potts, that means more bad news for…
