One of the biggest themes of May's Winning Media Strategies conference was how television and radio broadcasters can reach mobile users. This is especially opportune for television, given the growing segment of smartphone users with bigger and better screens. At…
Inergize Digital adds Seek It Local, a new local search directory service for radio and television broadcasters seeking to beef up their digital inventory for advertisers and consumers. Getting into the local search business can be a critical move for…
Universal McCann and AOL released a joint study yesterday saying that one out of every seven minutes of media consumption per day happens on mobile devices in the U.S. This is yet another supporting point to mobile media's increasing saturation…
Oodle has added Twitter to its outlets for social classified listings. Oodle’s other social media outlets include Facebook, MySpace and AOL. CEO Craig Donato says he hopes to apply the learnings to Twitter from its launches on the other sites.…
Providing price quotes to online auto shoppers (and the auto ecosystem of lead providers and OEMs) has been a tough business for third-party auto sites. It involves a lot of interaction with thousands of individual dealerships. But Cobalt’s Dealix has…
LB2 Group announced the acquisition of Ketchum Directory Advertising from the ad agency behemoth Omnicom Group. LB2 Group Directory Services (a member of the European Association of Directory Publishers) is an agency "specializing in international placement of Yellow Page advertisements…
Local Insight Regatta Holdings announced the consolidation of its two principal operating subsidiaries, Local Insight Yellow Pages and The Berry Co. The consolidation was accomplished by merging Local Insight Yellow Pages, Inc. into The Berry Co. LLC. The tagline for…
When it comes to lifelong memberships, people often confuse commercial entities, such as sports teams and rock bands, with nonprofits such as universities, the Sierra Club and other things that are worthy of presumptive annual support. Now we come to…
Google has made the long-awaited and rumored announcement that it will launch an operating system. Carrying the same name as its Chrome browser, this will be built specifically for running lightweight Web apps on machines that are built around Web…
Among local mass media, newspapers are usually credited with taking the Web seriously before others like TV and radio stations did. With an earlier start, newspapers bore both pioneers' scars but also moved up the learning curve before broadcasters. But…
Israeli start-up MobiApp announced today that it has received 800,000 from Maayan Venture Capital. MobiApp's Mingler product is a mobile social network that works in close-range settings like bars and restaurants. Using Bluetooth, it allows users to share info about…
TechCrunch reports today that The Printed Blog has gone under. The company, founded by former MediaNews Group staffer Joshua Karp, attempted to put out a daily print paper made up of news and opinion that was plucked from the blogosphere.…
Out-of-home media -- initially billboards and electronic signs, but now extending to the flat screen TVs at gas stations, groceries, retailers, on elevators and buses, and in fast food restaurants -- is getting a big push. But many questions about…
Nielsen’s new report How Teens Use Media assimilates data on teen media use from a variety of in-house and third-party studies to debunk several myths about TV, Internet, mobile and newspaper consumption. For example, it’s actually adults who spend more…
Newspaper companies are so far down we don’t pretend to offer comprehensive fixes anymore. That’d be science fiction. But we do track the incremental investments that leverage their strengths and often prove to be strong profit centers in themselves. Last…
Neat article in today's Wall Street Journal about spending on e-mail (and similar communication) for constituent outreach by members of the House of Representatives. The article says that in the first nine months of the fiscal year, members spent a…
Tree.com has acquired the operating assets of Done Right, a service that provides guaranteed referrals for service professionals in at least 38 markets via dedicated phone lines. Referrals come from print directories (“the orange book”) and online sites, which are…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. AutoTrader Lays Off Some Field Reps; Vows Reinvestment With many auto dealers closing their doors or cutting back on…
With many auto dealers closing their doors or cutting back on advertising, AutoTrader has announced that it has laid off a “modest percentage” of its field representatives to keep the company stable. In a video addressed to the AutoTrader community, …
Are small businesses really churning from search packages in droves surpassing 60 percent per year? That’s the contention of a recent report, and it has important implications (i.e., that the value-added reseller industry isn’t sustainable). To learn more, we talked…
