Comments on: Just in Time for Black Friday, Lucky Magazine Gets More ‘Actionable’ http://staging.blog.biakelsey.com/index.php/2009/11/25/just-in-time-for-black-friday-lucky-magazine-gets-more-actionable/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Brian Hayashi http://staging.blog.biakelsey.com/index.php/2009/11/25/just-in-time-for-black-friday-lucky-magazine-gets-more-actionable/comment-page-1/#comment-396083 Mon, 30 Nov 2009 19:57:16 +0000 http://blog.kelseygroup.com/index.php/2009/11/25/just-in-time-for-black-friday-lucky-magazine-gets-more-actionable/#comment-396083 2010 will be a year of testing for magazines in this space. It’s my sense that while NearbyNow provides a much-needed concierge element, Mall Networks provides a different spin on the shopping experience that is closer to cult favorites like Farmville.

The killer application will probably be a loyalty program that is able to track the delivery of content and service across multiple touchpoints: how much you spend, who you recommend, which stores you shop, which credit cards you use, etc — while providing merchants with unique perspectives on their best customers and how to service them more efficiently without giving away the store.

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