Local.com Reorgs Into 3 Business Units

Local.com has reorganized around three business units: “Owned & Operated,” “Sales & Advertiser Services,” and “Network.” The latter unit will consist of more than 700 regional media sites, formerly associated with PremierGuide and its successor, and the new Local Distribution Network. Richard Szatkowski, former Autobytel senior vice president of advertising and business development, will be GM of both the Network and Sales & Advertiser Services units.

“Local.com has three distinct customer types, consisting of over 20 million monthly users, over 80 network partners, and more than 20,000 small business subscribers,” said Chairman and CEO Heath Clarke in a statement. “Under our new structure, each business unit will focus on serving its customers’ unique needs, while leveraging the assets of all our businesses in order to compete most effectively in the local search marketplace.”

Additionally, Local.com expects to augment these business units through the acquisition of complementary brands, content publishers, small business subscribers and technologies. Peter Hutto, senior vice president of business development and sales, will play a large role in that in a new role as senior vice president, corporate development.

Local.com’s Jeff Ferguson is a featured speaker at our Local Search Marketing preconference at ILM:09 Dec. 9-11 in L.A.