BIA/Kelsey Data & Analysis: A Weekly Recap
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full.
Business Transformation Top of Mind for European Publishers
I’ve just spend two days attending the Yellow Pages Today event in Milan, Italy, where publishers engaged in a very compact program that focused on “Repositioning the Yellow Pages.” The event was really about how directory publishers have to transform their organizations in order to have viable businesses in five years and beyond. (read more…)
Mobilepeople to Power Trader Corp.’s Mobile Apps
Copenhagen-based mobilepeople has been making moves throughout North America over the past year, starting with its deal to power the DexKnows suite of mobile products for directory publisher R.H. Donnelley. (read more…)
Peace in the Sales Ranks: Selling Multiproduct Solutions
One of the often asked questions we receive regarding sales from all local media sectors is whether multiproduct selling by a single sales force is really possible. The natural follow-on question invariably is, what would be the benefit of a single sales force as opposed to specialized sales teams for each product area — traditional media products and online/digital products? (read more…)
Foursquare Ads, Photographed in the Wild
Mobile social app Foursquare is getting lots of attention and growing quickly into new cities throughout the U.S. and Europe. For those unfamiliar, the app lets you check in at local establishments to alert friends where you are. (read more…)
Public Radio: A Local Media Competitor?
National Public Radio has been recently getting more aggressive in promoting sponsorship packages in advertising industry trades. Indeed, NPR has positioned itself as an advertising alternative to other news outlets — positioning that hyperlocal sites such as Sacramento Press are also assuming. (read more…)
ShopSavvy Comes to the iPhone
One of our favorite mobile products is ShopSavvy, the Android-based app that essentially turns your phone into a bar code scanner. It now joins the 100,000-deep library of iPhone apps. Technically, what the app does is overlay a horizontal scanline on the camera’s viewfinder to scan an image and then scrape its product database and pull up pricing, specs and reviews. (read more…)
Comcast Beefs Up Local Sports Sites
Following in the footsteps of ESPN Local and CBS Sports, Comcast will develop local sports sites on the back of its existing TV properties. Comcast has already launched Comcast SportsNet New England, which it calls “the most comprehensive and dedicated online local sports destination.” The site features local media celebrities and has added 40 new positions — a remarkable investment. ESPN and CBS have only added a few new positions at this point. (read more…)
MMV: U.S. Adult Smartphone Penetration 29% (Yes, Really)
Following up on the previous post about BIA/Kelsey’s Mobile Market View study, the big jump in smartphone penetration deserves a closer look. Specifically the data show smartphone penetration to be 29 percent of U.S. adult mobile subscribers (up from 18 percent last year). This will immediately strike many as too high, as it did for me at first. (read more…)
Mobile Market View Survey: More Mobile, More Local
BIA/Kelsey’s Mobile Market View survey releases today, showing a big rise in smartphone use as well as corresponding mobile Web activity and data consumption. The annual U.S. consumer survey, currently in Wave III, indicates a surprisingly high jump in smartphone use to nearly a third of adult mobile subscribers (I’ll address in a separate post). (read more…)
BIA/Kelsey Podcast: The Week in Mobile News
The past week has seen a lot of action in the mobile space — Droid release, AdMob acquisition, new BIA/Kelsey mobile data, etc. On Friday, we sat down to record a podcast to bat around some of these events and what they could mean. This is something we’ve done periodically, but we hope to step it up to a more regimented and frequent schedule given the pace of things. (read more…)
