Online Now Eniro’s Top Revenue Category

The Swedish directory publisher Eniro has passed a key financial milestone, according to its third-quarter and year-to-date earnings report, released this week. Through nine months of 2009, online revenues surpassed offline (print revenues), making Eniro a majority online directory business (excluding revenues from its directory assistance operation, and a plurality with voice included).

Eniro operates in Sweden, Norway, Finland, Denmark and Poland. Its Norway operation has been majority online for a while, but this is the first time that online was the largest revenue component at a group level.

Through nine months, Eniro generated offline revenues of SEK 1,885 million, and online revenues of SEK 1,931 million. Voice (DA) revenues total SEK 799 million. Excluding voice, online accounts for 50.6 percent of revenues. Including voice, online represents a plurality of revenues at 41.8 percent, with print making up 40.8 percent and voice 17.3 percent. One U.S. dollar is roughly equal to seven SEK.

The Kelsey Report will summarize Eniro financial results in an upcoming Client Inquiry Brief.