Comments on: New Opt-In Effort Gives New Meaning to Self-Service http://staging.blog.biakelsey.com/index.php/2009/10/14/new-opt-in-effort-gives-new-meaning-to-self-service/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Peter Rand http://staging.blog.biakelsey.com/index.php/2009/10/14/new-opt-in-effort-gives-new-meaning-to-self-service/comment-page-1/#comment-413992 Tue, 02 Mar 2010 16:10:43 +0000 http://blog.kelseygroup.com/index.php/2009/10/14/new-opt-in-effort-gives-new-meaning-to-self-service/#comment-413992 This has re-surfaced as news in an article in the UK “Daily Telegraph”.

My response here: http://tinyurl.com/ygvstyj

]]> By: Charles Laughlin http://staging.blog.biakelsey.com/index.php/2009/10/14/new-opt-in-effort-gives-new-meaning-to-self-service/comment-page-1/#comment-387635 Sun, 18 Oct 2009 20:19:42 +0000 http://blog.kelseygroup.com/index.php/2009/10/14/new-opt-in-effort-gives-new-meaning-to-self-service/#comment-387635 Hi Peter,
Thanks for adding some color to this. It appears as though 192.com’s efforts might be better directed at improving their product. I just returned from the Association of Directory Publishers event here in the states, and opt out was high on the agenda. Real concern that this can get out of hand. Perhaps this will help ensure that opt out efforts are uniformly serious. My sense is the experience in Europe has generally been that serious opt out efforts do not seriously damage book possession and usage.

]]> By: Peter Rand http://staging.blog.biakelsey.com/index.php/2009/10/14/new-opt-in-effort-gives-new-meaning-to-self-service/comment-page-1/#comment-387355 Fri, 16 Oct 2009 18:52:08 +0000 http://blog.kelseygroup.com/index.php/2009/10/14/new-opt-in-effort-gives-new-meaning-to-self-service/#comment-387355 Just spotted the freudian slip in the last post – for “treed”, read “tried”…

Have also responded on the 192.com blog about this but my thoughts seem to have disappeared into “moderation”. Hopefully they won’t be too long in publishing..!

]]> By: Peter Rand http://staging.blog.biakelsey.com/index.php/2009/10/14/new-opt-in-effort-gives-new-meaning-to-self-service/comment-page-1/#comment-387330 Fri, 16 Oct 2009 15:51:10 +0000 http://blog.kelseygroup.com/index.php/2009/10/14/new-opt-in-effort-gives-new-meaning-to-self-service/#comment-387330 The campaign is not only self-serving, it contains inaccurate statements and inferences that there is no opt-out available – there is. And we, and other delivery companies, adhere to these requests.

192.com tried this once before, asking for an opt-out system, when publishers already had them in place.

The other key difference in 192.com’s case is that they operate on a pay per search model.

I just treed to find me – they can’t find my number at all – but if I pay up for “premium” service I can access my electoral roll data and find out when I was born….

They can find my company – with two phone numbers, one of which is incorrect.

They can also find a local Photo processing company that has been out of business a number of years locally – really handy knowledge.

The old adage about glass houses and stone-throwing comes to mind!

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