Eniro Reshuffles Organization

The Nordics directory publisher Eniro last week announced a reorganization to a “more rational corporate structure.” The new plan divides the business into three functions that cut across all the company’s national operating units — Products and Services, Operations and Sales. Previously, these functions were managed from within each of Eniro’s country-level units. Eniro operates in Sweden, Denmark, Finland, Norway and Poland.

The reorganization appears to end a structure created by previous CEO Tomas Franzén that divided print and online operations and sales into two distinct operations. In an interview with BIA/Kelsey in February, Eniro CEO Jesper Karrbrink suggested Eniro may move away from the dedicated print and online approach in favor of a blended model that Karrbrink acknowledged would be more efficient and more in keeping with a multiproduct strategy.

A key element of the reorganization is naming Peter Kusendahl senior vice president of sales, with group responsibility. Sales leadership had previously been pushed down to the country level. Kusendahl had previously been in charge of all “offline” or print operations. He is the executive most responsible for the success of Din Del, Eniro’s Swedish local directories operation.