Comments on: DMS ’09: Print Yellow Pages 2.0

By: Able Tapping LLC

Able Tapping LLC — Sat, 03 Oct 2009 21:09:01 +0000

My decision to use Local Insight Media was a TOTAL WASTE of my time and money. I will NEVER use them again. I decided to take a chance on Local Insight media and ordered ad space. My company was suppose to run in about 15 different books and on-line. I have yet to receive one call in an entire year. I am a very busy business owner but thought about this driving to a job after receiving a bill from them. I asked a friend to look my company up on the internet while I was driving. ZILTCH. I went directly to their website when I arrived at my business and did a look up.
I am not there. I HAVE BEEN PAYING FOR MORE THAN 6 MONTHS FOR SOMETHING I DIDN’T GET. I am in no hurry to pay them.
I know I should have looked but I am on the road most of the time and I am a one man business trying to make ends meet and have constant fires I am having to put out.

By: Ed Kohler

Ed Kohler — Tue, 29 Sep 2009 15:58:06 +0000

No death spiral? Aren’t directories steadily losing revenue? Actually, aren’t directories losing revenue at an increasing rate?

Maybe we’re still too early into the spiral for some to realize what’s happening?

By: Peter Rand

Peter Rand — Sat, 26 Sep 2009 08:54:52 +0000

Firstly, a really useful visit for me to DMS09 – as with 08, the breadth of subjects enabled me to really get up to speed on other areas of the industry I’m not so familiar with.

Re: Print 2.0 and hyperlocal –

Targeting at very local levels is already with us in the UK, with specific postcodes (each around 15 homes) being targeted for delivery of relevant printed material, be they hyperlocal books or other advertising material.

However the big advance I can see is when the “back end” delivery operations of printed directories are able to feed in to the publisher’s own systems and produce live feedback on progress of delivery, the demographics of the delivery, and other geographic data straight through to the salesforce/customer service people and also to the end customer.

It’s not here yet but by the time the next DMS starts we should have some UK data streams up and running.

Proof positive of the investment in print delivery (which is going to be here for some time yet!), and real-time proof of delivery at each address – so leading to potenetial savings in telephone research costs and giving customer service the ammunition they need about print deliveries in real-time. The system of course also will alert distributors as they approach any properties who have opted-out of delivery.

I suppose that is going to be delivery 2.0…