http://staging.blog.biakelsey.com/index.php/2009/09/22/dms09-cummings-stresses-trust-and-data-to-win-over-advertisers/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2009/09/22/dms09-cummings-stresses-trust-and-data-to-win-over-advertisers/comment-page-1/#comment-384357 Tue, 29 Sep 2009 15:50:46 +0000 http://blog.kelseygroup.com/index.php/2009/09/22/dms09-cummings-stresses-trust-and-data-to-win-over-advertisers/#comment-384357 It seems like over-delivery to foreclosed properties and to people who no longer use directories has to hurting the industry’s trust with advertisers. Print yellow pages advertising only works if the books make it into homes and are used.

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