The U.S. directory industry's two leading trade groups (YPA and ADP) have joined forces to promote a Web site, www.yellowpagesoptout.com, that allows consumers to search for opt-out information on local publishers by typing in their ZIP code. This site is…
Top speakers and candid talk filled Steve Espinosa's Local Search Summit held today in conjunction with SES San Jose. Running from stage to stage, I had the chance to check out at least the second half of it. Tech A-lister…
The Australian directory publisher Sensis posted 4.9 percent growth in its Yellow and White directory business (print and online combined) for the year ended June 30. Print directory (White and Yellow) growth for the period was 2.5 percent, while online…
Web publishers distributing streaming content and media files rely on Content Distribution Networks such as Akamai, Limelight or Level 3 to scale cost effectively. As Web 2.0 has become richer in content, naturally CDN traffic has grown commensurately. In fact, new…
Andrew Shotland, top thinker at the intersection of local search and SEO, compiled a list of the most effectively optimized IYPs out there. The rankings are below, and additional drill downs, results and methodology can be found on his LocalSEOGuide…
Yesterday I had the chance to catch up with NearbyNow CEO Scott Dunlap about its new Seventeen Magazine and Runner's World iPhone apps. You may remember, the company powers the app for Lucky Magazine -- a nice tool that lets…
This morning I received an e-mail from Claudia Poepperl, previously of mobilePeople, regarding the first product to come out of her new company, Adaffix. Known as Yellix, it's a mobile app that identifies incoming calls with Facebook information of the…
We've been hearing more and more chatter in the Yellow Pages business about pay-per-call advertising programs, in print as well as online, moving beyond selective use and into the mainstream. Our latest conversation supporting this assertion was with Bill Dinan,…
Spot Runner announced today that it has chosen Yodle as its official local online ad partner. This will bring Yodle's local search marketing products (local SEM reseller) into Spot Runner's existing ad bundles. The deal is also about local…
Local search technology provider Local Matters has announced an upgrade to its flagship Destination Search product as well as its search marketing platform Traffic Director. For those unfamiliar, Local Matters specializes in private-label local search products for online publishers and…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Mobile Local Discovery: A Conversation With Aloqa A few weeks ago, we covered Aloqa and its most recent funding…
In case you missed our webinar yesterday on mobile local media and advertising, a free webinar replay is available here. It is a streaming Windows Media file that includes slides and audio. The slide presentation itself is also available for…
A few weeks ago, we covered Aloqa and its most recent funding news, but today I was able to catch up with CEO Sanjeev Agrawal to dive deeper. The application, currently in the Android marketplace, is a container for series…
For years, Realtor.com has been widely predicted to fail, even with an audience that is more than twice the size of its next closest rival. Its technology has not been considered innovative, the quality of its customer service has been…
Yelp COO Geoff Donaker, subbing at the last minute for a “very ill” CEO Jeremy Stoppelman, told an SF Connect audience that Yelp’s base of 24 million + unique "Yelpers," 7 million reviews and “thousands” of advertisers represents a rich…
One of the big new ideas of the consumer resolutions during the past few years has been Redfin, a real estate service that provides consumers with comprehensive home buying tools and pays real estate professionals flat fees with bonuses based…
Following closely behind the launch of Spot Mixer's version 2.0, Jivox has announced a new series of SMB video ad creation tools. This also follows the May release of its video management tool for publishers. The new features include (according…
Tomorrow at 2 p.m. EST, we'll hold a free webinar titled "How Can Media Companies Tackle the Mobile Opportunity and Extend Their Brands to the Mobile Market?" As advertised, we'll examine lots of trends in mobile media as well as…
ERento, a Berlin-based e-commerce site for all types of local rentals, has recently expanded beyond the German-language countries to the U.K. and the U.S. The site has 9,800 rental firms signed up to use its commission-based leads program and processes…
A few months ago, we talked to and profiled JiWire, a company that specializes in ad targeting within commercial Wi-Fi networks. Through this, it reaches 20 million monthly uniques and is able to come up with valuable data to target…
