Comments on: Actionable Apps, Part II: Zippo http://staging.blog.biakelsey.com/index.php/2009/08/26/actionable-apps-part-ii-zippo/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Zippo Lighter http://staging.blog.biakelsey.com/index.php/2009/08/26/actionable-apps-part-ii-zippo/comment-page-1/#comment-382221 Fri, 18 Sep 2009 19:47:04 +0000 http://blog.kelseygroup.com/index.php/2009/08/26/actionable-apps-part-ii-zippo/#comment-382221 The zippo app is such a joke. It’s not even close to the real thing!

]]> By: Jack Brandt http://staging.blog.biakelsey.com/index.php/2009/08/26/actionable-apps-part-ii-zippo/comment-page-1/#comment-378062 Thu, 27 Aug 2009 16:40:10 +0000 http://blog.kelseygroup.com/index.php/2009/08/26/actionable-apps-part-ii-zippo/#comment-378062 I would use this application if it had a local search feature that allowed me to find cigar shops, and then a UGC section for cigar comparisons and ratings based on brands that you could lookup while you are at the shop you found in the app. It would clearly be a more useful app, and could be monetized based on usage and impressions as well.

You could probably create several different Zippo applications based on the types of usage a Zippo lighter gets:

– Hiking/Camping
– Cigarette
– Cigars

All of the above can be tied to local search of some type, and I may be missing a few as this is off the top of my head…

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