Just as we’ve seen on TV and radio, the big books are trying to hold onto local advertisers and supplement their income and advertiser base with Per Inquiry national programs. In some cases, Direct Marketers are locking in fire sale pricing on Pay-Per-Call Yellow Pages.

Would you be surprised to learn a major ground school concern, still gathers 5,000 students a year through advertising in the Yellow Pages?

What’s different from 20 years ago is that this billion dollar company only pays for the part that works. So they end up with a multi-million dollar print campaign to 400 million homes with almost no money upfront.

If we can help you or your readers to advertise in Yellow Pages, but pay only for results, please visit our website.