Comments on: CBS Sports Taking Out Local Domain Names (Too) http://staging.blog.biakelsey.com/index.php/2009/07/24/cbs-sports-taking-local-local-domain-names-too/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Brian Hayashi http://staging.blog.biakelsey.com/index.php/2009/07/24/cbs-sports-taking-local-local-domain-names-too/comment-page-1/#comment-371025 Sat, 25 Jul 2009 14:15:30 +0000 http://blog.kelseygroup.com/index.php/2009/07/24/cbs-sports-taking-local-local-domain-names-too/#comment-371025 The casual sports fan has always had an insatiable demand for “their” sports content. While ESPN’s initial press release was largely about the local TV channels, I’m glad to see coverage of the online component. I think there’s a tremendous underserved opportunity in the enhanced content experience (gamecasting, crowdsourced video, fantasy games, and casual games such as ESPN’s STREAK). The ability to “watch” a high school football game using the same interface as the Sunday NFL product is not far away.

The irony, of course, is that Fox Sports started as a collection of regional TV networks. Fox Sports has not made the same investments in enhanced content, instead choosing to let a third party (MSN) manage the platform. While I’m just guessing about the nature of the MSFT relationship, my impression is that the companies that own and operate their own technology platforms are spending more time innovating the experience and less time managing intercompany relationships.

]]>