http://staging.blog.biakelsey.com/index.php/2009/06/11/targeting-wifi-users-a-conversation-with-jiwire/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2009/06/11/targeting-wifi-users-a-conversation-with-jiwire/comment-page-1/#comment-361292 Fri, 12 Jun 2009 01:25:30 +0000 http://blog.kelseygroup.com/index.php/2009/06/11/targeting-wifi-users-a-conversation-with-jiwire/#comment-361292 The growth of the free WiFi services that are supported by paid advertising is growing as more and more people begin to appeciate how targeted the ads can become and the sort of granularity that can be achieved that is virtually impossible in any other online service. Our company, (http://www.dspot.com) actually builds community based free WiFi networks that draw upon both local and national advertising to support it – whilst surfing the free WiFi in say, Lake Havasu in Arizona, visiting boaters can sit in the water accessing the Net and see money saving ads and coupons from local businesses. By the nature of where they are located, non-competitive ads can be shown to them throughout their online session. Acceptance of the model has been exceptionally high – over 1700 unique users in 5 weeks of operations, nearly 100 free WiFi hotspots serving over 200,000 minutes of WiFi per month.
We now plan to build out our network in Ojai, Ventura, San Diego and Temecula in CA, Vernal in UT, San Antonio in TX and more will be announced shortly.
There is much anecdotal evidence from JiWire and dSpot that clearly demonstrates that the ad supported free WiFi model is here to stay and brings huge benefits to the advertisers like no other online medium can.
Watch out for the behavioral analytics and the URL/Domain targeting features that dSpot will demonstrate and you can see that we are only just touching the tip of the iceberg in this marketplace.

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