http://staging.blog.biakelsey.com/index.php/2009/04/25/dinan-takes-helm-at-telmetrics/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2009/04/25/dinan-takes-helm-at-telmetrics/comment-page-1/#comment-351209 Tue, 28 Apr 2009 23:50:09 +0000 http://blog.kelseygroup.com/index.php/2009/04/25/dinan-takes-helm-at-telmetrics/#comment-351209 Thanks for the comments Eric. Advertisers may have mixed feelings about whether they pay per call, but most if not all want believable data on how their ads perform. So yes, I think we are moving toward an environment where all or most ads (above a certain value) are measured.

]]> http://staging.blog.biakelsey.com/index.php/2009/04/25/dinan-takes-helm-at-telmetrics/comment-page-1/#comment-350919 Mon, 27 Apr 2009 16:20:44 +0000 http://blog.kelseygroup.com/index.php/2009/04/25/dinan-takes-helm-at-telmetrics/#comment-350919 I agree with Bill that Yellow Page publishers need to step up the tracking. In fact, I’d go one step further and say they should be tracking all advertising. An advertiser paying a fixed monthly fee still cares about how well their advertising performs. In general, we should separate the need to measure (increasingly an imperative) from the way someone is charged.

]]>