Comments on: Web 2.0 Expo: Will Tweet for New Business http://staging.blog.biakelsey.com/index.php/2009/04/01/web-20-expo-will-tweet-for-new-business/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Brian Prows http://staging.blog.biakelsey.com/index.php/2009/04/01/web-20-expo-will-tweet-for-new-business/comment-page-1/#comment-346752 Wed, 08 Apr 2009 21:52:38 +0000 http://blog.kelseygroup.com/index.php/2009/04/01/web-20-expo-will-tweet-for-new-business/#comment-346752 Like FaceBook and other social media sites, members who use Twitter for business purposes need to post relevant, useful content from blogs, online publications and other sources, including their own. But controlling your exposure is also critical. Over do it and you stand to lose quality followers.

I think one of the reasons a lot of businesses have not embraced Twitter is lack of control of the conversation that’s taking place. You have to be willing to give up some control over what happens on your page.

Since I’m into mobile marketing (MobiMarketing), I first opened the floodgates for anyone to follow me. When a lot of Internet Marketers appearing with landing pages selling their services–and other mobile product and service companies hawking their wares–I blocked them and changed my settings to approve all followers. I believe this caused one or more disgruntled Twitterites to start a Google Adsense click fraud campaign on me and Google closed my Adsense account.

Despite the irrelevant posts that have nothing to do with your market niche or company, you must be willing to give up some control in the emerging conversation. And, as one smart blogger wrote, you should not exceed the 1 in 10 rule: that is, out of ten posts, only include one promoting your business through website links or content.

Despite Twitter abusers who follow no one and use Twitter only for business gain, I believe every business can benefit from the service. In my case, traffic to my blogs has tripled in two months.

Brian Prows, MobileBeyond

]]> By: Tony Stubblebine http://staging.blog.biakelsey.com/index.php/2009/04/01/web-20-expo-will-tweet-for-new-business/comment-page-1/#comment-345466 Fri, 03 Apr 2009 07:49:17 +0000 http://blog.kelseygroup.com/index.php/2009/04/01/web-20-expo-will-tweet-for-new-business/#comment-345466 Wish I’d known you were at Web 2.0 or I would have said hello. We’re excited to be working with the Kelsey group this year. Also, glad you enjoyed Sarah’s talk. I got to see a practice run of it and thought it was great!

]]> By: Jordan Schwartz http://staging.blog.biakelsey.com/index.php/2009/04/01/web-20-expo-will-tweet-for-new-business/comment-page-1/#comment-345448 Fri, 03 Apr 2009 06:24:45 +0000 http://blog.kelseygroup.com/index.php/2009/04/01/web-20-expo-will-tweet-for-new-business/#comment-345448 Maybe “business is business”, but I feel that swooping in and trying to capitalize on a stumble by tweeting to your competitor’s customers as described above is sleazy. If you need a pragmatic explanation, today’s competitors could be tomorrow’s partners, but I’d rather just say wrong is wrong. Crowdvine is a competitor of ours, but we steer clear of that kind of behavior. I appreciate that Tony has, as well.

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