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Monthly Archives: March 2009

Home 2009 March

Mobile TV Comes Into Focus

  • March 6, 2009
  • Mike Boland
  • Mobile, Online/Interactive, Video, online

Online streaming video provider Ustream is making a stronger push into mobile. The recently released iPhone app we wrote about now has almost a million downloads. This isn't pure mobile television because it's pulling from Ustream's online feed (via Wi-Fi)…

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Berry/LIM Expands Sales of Yellowpages.com

  • March 5, 2009
  • Charles Laughlin
  • AT&T, Online/Interactive, Video, online, Yellow Pages, Internet

Local Insight Media announced today that its subsidiary The Berry Co. (formerly an AT&T property) will expand its reseller agreement with AT&T's Yellowpages.com. Under the new terms, the number of markets in which Berry reps will carry YPC in the…

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LocalPrice Tries to Compare Price for Service Providers

  • March 5, 2009
  • Peter Krasilovsky
  • Online/Interactive, SMBs, Verticals

There are many reasons why price comparisons for services aren’t generally done. (i.e., the difficulty of nailing down providers, price changes, the need for custom quotes in many categories). Generally, people should choose service providers on multiple criteria, not just…

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Spotzer Rolls Out New European Market

  • March 5, 2009
  • Charles Laughlin
  • Online/Interactive, Video, online, Yellow Pages

Netherlands-based Spotzer has launched its online video product in Sweden with partner Lokaldelen i Sverige AB, which is a local print and online directory player that competes with the market leader Eniro. Lokaldelen is a unit of European Directories, which is…

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Hearing the Growls of Location Targeting

  • March 5, 2009
  • Mike Boland
  • Location Targeting, Mobile, Online/Interactive

We've written in the past about location targeting: how the capability in mobile devices is starting to show the way for what we can likewise do on the "wired web." The Wi-Fi positioning made popular in the iPhone (care of…

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Yelp Has PR Problem Re: Reviews and Practices

  • March 3, 2009
  • Peter Krasilovsky
  • City Guides, Online/Interactive, Social

Five-year-old Yelp has been something of a phenomenon, and is a preferred rating and review directory for millions of people online and mobile in 24 cities. In December, comScore pegged its traffic at 7 million visitors, up from 2.8 million…

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Yell Gains Better Positioning for U.K. Mobile Searches

  • March 3, 2009
  • Mike Boland
  • Mobile, Online/Interactive

U.K. directory publisher Yell has announced a new partnership that will pre-install its mobile application on phones sold in the U.K. by handset manufacturer 3. It will appear as an icon link in the applications folder of compatible phones put…

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Yahoo: Newspaper Consortium Cutting Into Broadcast Ad Dollars

  • March 3, 2009
  • Peter Krasilovsky
  • Ad Sales, Advertising Networks, Newspapers, Online/Interactive, Yahoo!

The Yahoo Newspaper Consortium is seeing new ad dollars coming in, primarily for its behavioral targeted campaigns, which account for 90 percent of its business, per Yahoo VP Lem Lloyd. Lloyd oversees the program for Exec VP Hilary Schneider. (Both…

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Oodle Spells Out ‘Social Classifieds’ in Facebook Partnership

  • March 3, 2009
  • Peter Krasilovsky
  • Advertising Networks, Classifieds, Online/Interactive, Social, User-Generated Content, Verticals

Oodle has been describing itself as a “social classifieds” platform for some time, extending its reach via deals with local powerhouses such as AOL, Comcast, Cox, Media General, Freedom and Wal-Mart. Now, it is set to make the hype more…

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MapQuest Enhances Business Search Features

  • March 3, 2009
  • Mike Boland
  • Mapping, Online/Interactive

MapQuest announced a series of tools today that let advertisers place themselves along the routes that are generated when users plot driving directions. These are new features to MapQuest's existing Business Locator, which let users choose different types of businesses…

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Kijiji Poised to Change Name to ‘eBay Classifieds’

  • March 2, 2009
  • Peter Krasilovsky
  • Classifieds, Online/Interactive

There is a certain magic with coining a far-out name that really sticks, like “Google” or “Yahoo.” Apparently, the new folks running eBay Classifieds, however, don’t think that “Kijiji” has made the grade. Kijiji, which is Swahili for “village,” is…

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The NY Times Goes Hyperlocal With ‘The Local’

  • March 2, 2009
  • Peter Krasilovsky
  • Hyper-Local, Newspapers, Online/Interactive

The New York Times has largely steered clear of local business advertising since its unsuccessful foray into local sales in the late 1990s, when it was working with Zip2. But now it is clearly reviving its local advertiser push. Last…

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IPhones Continue to Drive Mobile Web Growth

  • March 2, 2009
  • Mike Boland
  • Mobile, Online/Interactive

Much of the mobile local search opportunity discussed in our recent forecast is tied to the growth of the mobile Web. Currently about 20 percent of mobile subscribers in the U.S. use the mobile Web, and it's trending upward with…

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‘Dividing 11 Points, What Is Your Preference for Print vs. IYP?’

  • March 2, 2009
  • Peter Krasilovsky
  • Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

Simmons Market Research Bureau called me at home on Saturday morning as part of a broad canvassing of Yellow Pages consumers in San Diego County. After some preliminary questions, the surveyor asked me to walk over to where I keep…

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TKG Data and Analysis: A Weekly Recap

  • March 2, 2009
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Behind the Forecast Numbers Earlier this week I went to hear an economist offer his take on the current…

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