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Monthly Archives: March 2009

Home 2009 March

Marketplaces Conference Off to the Races

  • March 16, 2009
  • Mike Boland
  • Online/Interactive

The Marketplaces conference just officially kicked off. We'll be doing our best to live blog the event. First up, after the requisite intros and data presentations, is MySpace's Jeff Berman. Check back here for ongoing coverage. If you're at the…

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Idearc Results Are Predictably Grim; Bankruptcy an Option

  • March 13, 2009
  • Charles Laughlin
  • Financial Results, Forecasts, Online/Interactive, RH Donnelley, Yellow Pages, Internet, Yellow Pages, Print

One day after R.H. Donnelley released its 2008 results showing a sharp drop in ad sales, Idearc followed suit today with annual results that also reflect a very tough Yellow Pages environment in the United States. The big news in…

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New AOL Chief Tim Armstrong a Big Champion of Local

  • March 13, 2009
  • Peter Krasilovsky
  • Google, Hyper-Local, Online/Interactive

Tim Armstrong, AOL’s new CEO, is a very big believer in local, with personal investments in a New York-area hyperlocal site (Patch) via his Polar Investments. Moreover, in his previous role as head of sales for Google, he frequently commented…

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Mobile SuperForum Preview: OrangeSoda on Mobile Marketing

  • March 13, 2009
  • Mike Boland
  • Conferences, Mobile, Online/Interactive

Related to the previous post, Lee Gientke, OrangeSoda's director of partner development, blogs today about local intent for mobile searches. This is a good preview of the comments we'll hear next week from Gientke and 12 other speakers during our…

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EMarketer Reports Triple-Digit Mobile Marketing Growth in Canada

  • March 13, 2009
  • Mike Boland
  • Mobile, Online/Interactive

EMarketer has released a report on mobile ad growth in Canada. The numbers are growing at rates similar to those we see in the U.S. (see TKG U.S. Mobile Advertising Forecast) but on a smaller scale. We also see a…

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Fire Eagle Mashes Up Social and Local on Facebook

  • March 13, 2009
  • Mike Boland
  • Online/Interactive, Social

Yahoo announced today from the South by Southwest show that its Fire Eagle geolocation service has launched a Facebook application. As we wrote when Fire Eagle launched, the service lets you identify your location in lots of ways, including mobile…

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DriverSide, an Auto Maintenance Site, Picks Up $5.3 Million

  • March 12, 2009
  • Peter Krasilovsky
  • Online/Interactive

Some VCs are betting that consumers are ready to adopt car maintenance information and solutions on the Web -- especially as the bad economy forces them to hold on to their cars. Today, Allegis Capital, along with Catamount Ventures, said…

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RHD Retains Lazard to Explore ‘Balance Sheet Alternatives’

  • March 12, 2009
  • Charles Laughlin
  • Online/Interactive, RH Donnelley, Yellow Pages, Internet, Yellow Pages, Print

As debt maturities loom in a tight credit market, the directory publisher R.H. Donnelley announced today that it has retained the financial firm Lazard to "assist in the evaluation of its capital structure, including various balance sheet restructuring alternatives." On a conference…

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Google Raises its Voice; Launches Online Calling Service

  • March 12, 2009
  • Mike Boland
  • Google, Online/Interactive

In the second major product launch in as many days, Google has released Google Voice. This will be an online calling service that utilizes voice over IP (VoIP) technology to deliver free and cheap calls. Similar to services like Skype,…

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Next Week! Marketplaces 2009

  • March 11, 2009
  • Peter Krasilovsky
  • Conferences, Online/Interactive

Next week’s big conference in L.A., Marketplaces 2009, is likely to be something of a game changer. Great speakers, great signup list, great city and venue … and very hot topics. This time we’ve tinkered with the formula, a bit.…

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Google Adds a Dash of Behavioral Targeting to AdSense

  • March 11, 2009
  • Mike Boland
  • Contextual Advertising, Google, Online/Interactive

Google today announced a noteworthy addition to the relevance algorithm that dictates what ads you see throughout its AdSense network. Known as Interest Based Advertising, essentially what it does is add behavioral targeting to a formula previously ruled by contextual…

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Schauer: Classifieds Are Hyperlocal (and Don’t Forget It)

  • March 11, 2009
  • Peter Krasilovsky
  • Classifieds, Online/Interactive

Is it really so easy for the Facebooks and Wal-Marts of the world to use a national platform like Oodle or LiveDeal to successfully launch classifieds? Jay Schauer, a friend who runs Ad2Ad.com, doesn't think so. (Among other services, Ad2Ad…

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Listen: Free Local Search Webinar

  • March 10, 2009
  • Mike Boland
  • Online/Interactive

On Thursday, OrangeSoda will host a free webinar (fizzinar) on local search. Specifically, it intends to explore some of the biggest issues facing national brands that try to practice local online ad targeting. Lots to discuss. They've asked me to…

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‘New’ LiveDeal Focuses on SMBs; Selling Off Many IYP Accounts

  • March 10, 2009
  • Peter Krasilovsky
  • Ad Sales, Classifieds, Funding, Online/Interactive, SMBs

LiveDeal, under new management, has moved away from its roots in Yellow Pages and classifieds, and begun a strategic focus on high-end SMB services. As part of its strategy, the company has been selling off many of its directory-related accounts,…

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Expert Kelsey/BIA Commentary: Buono Says ‘TV Stations More Adaptable’

  • March 10, 2009
  • Peter Krasilovsky
  • Funding, Newspapers, Online/Interactive, Paid Search, Television, Local

At The Kelsey Group, we’ve come to appreciate that our new owner, BIAfn head Tom Buono, is a major strategist. While Buono’s roots are in the finance of traditional TV, radio and newspapers, he’s mostly thinking about their next steps…

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The Application Marketplace: Mobile’s Killer App?

  • March 10, 2009
  • Mike Boland
  • Mobile, Online/Interactive

After Apple's July 2008 introduction of the App Store, we've seen others follow suit, such as Google's Android Market, Palm's Software Store, and the upcoming Windows Marketplace and Ovi Store from Nokia. Yesterday, the long-awaited BlackBerry application marketplace joined the…

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Watch: Free TKG Webinar on Mobile Local Search

  • March 9, 2009
  • Mike Boland
  • Mobile, Online/Interactive

Neal Polachek and I ran a free webinar today on mobile local search. We also gave a preview of the mobile "SuperForum" we're running at next week's Marketplaces conference in L.A. Along with a mobile forecast and a few reports…

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Boston Globe Signs With Yahoo Newspaper Consortium

  • March 9, 2009
  • Peter Krasilovsky
  • Ad Sales, National, Advertising Networks, Newspapers, Online/Interactive, Yahoo!

\ Yahoo has announced the addition of The Boston Globe and St. Petersburg Times to its Newspaper Consortium, which now has 37 media companies with 796 newspapers. The announcement was timed for The Newspaper Association of America’s  MediaXChange meeting this…

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Kudzu Adds Facebook Connect; More Integration With Cox Sites

  • March 9, 2009
  • Peter Krasilovsky
  • City Guides, Newspapers, Online/Interactive, SMBs, Social

Cox’s Kudzu, a local service rating and review directory, announced last week that it has implemented Facebook Connect. Users can now share their Kudzu reviews with friends by signing in via their Facebook account. Previously registered Kudzu users can also…

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Local.com Marks 10th Year; Superpages Deal Expanded

  • March 9, 2009
  • Peter Krasilovsky
  • City Guides, Online/Interactive, Paid Search, Partnerships, Yellow Pages, Internet

Local.com, the public company that started life as Interchange Corp., observed its 10th anniversary last week, complete with a red balloon-festooned party at its headquarters in Irvine, California, and an upgrade of its three-year-old, local ad distribution agreement with Idearc’s…

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