“Mohammed” writes in that the real question is how Yellow Pages companies improve. “I think they all know how, but struggle to move on from legacy systems and models. Google is great at global high volume productization. The problem however for Google is local is not as easily deployed from a global perspective – it will take time (Maps and Streetview are excellent editions to their efforts). Expect annual improvements in their product development. I do hope though the Yellow Pages companies around the world make the necessary changes and build out alliances with each other to offer the high volume demanded by advertisers. Google can be challenged, but it will take grown up decisions by the YP industry.”