http://staging.blog.biakelsey.com/index.php/2009/03/19/ypa-data-shows-usage-drop-recession-cited/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2009/03/19/ypa-data-shows-usage-drop-recession-cited/comment-page-1/#comment-341930 Fri, 20 Mar 2009 16:00:02 +0000 http://blog.kelseygroup.com/index.php/2009/03/19/ypa-data-shows-usage-drop-recession-cited/#comment-341930 I agree that references alone are not the best metric of effectiveness, however, it does allow advertisers to gauge \eyeballs\ and can help them select secondary headings to complement their advertising program. We currently have a metered ad database with more than 100,000 test results that show actual calls generated from Yellow Pages ads. This data demonstrates that Yellow Pages has one of the highest ROIs of the various advertising mediums available to local businesses.

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