While your boss seeing a listing for your old adult magazine collection might make for some interesting water cooler conversation, it’s probably not what most users are looking for. Facebook is definitely a great tool for mass marketing, but there are going to be some things you just won’t want some (like all of your friends) to see.

I think iList’s “promote” feature has got it right; allowing users to select which listings to advertise on social networking sites, such as Twitter and Facebook. Your friends can help you promote your listing by sharing it with their networks and your audience continues to multiply – social classifieds at its best.

Whether Facebook Marketplace is the right fit for Oodle or not, news of the partnership on various blogs is most likely increasing traffic on the site, a positive in most lights.