Comments on: ‘Dividing 11 Points, What Is Your Preference for Print vs. IYP?’

By: Peter Krasilovsky

Peter Krasilovsky — Tue, 03 Mar 2009 17:27:02 +0000

Dan McCarthy also weighs in:

That’s a mind twister of a question. So, the game of business is to 11 — never knew. I’d score it 6 to 5 for print, because the advertising climate is richer. Combine the searchable digital database with the evolving community of reviews and social networks onime and the score goes heavily to online. Of course, that’s a value-destroying revenue path with current business models, but that’s where the world’s going.

By: Long Island Insurance

Long Island Insurance — Tue, 03 Mar 2009 14:36:11 +0000

I’d go with 10-1 because I never use the print Yellow pages anymore and I throw it out as soon as it comes in the mail (takes up too much room in my apartment). However, I did use print YellowPages at a restaurant the other day to look up a phone number for the movie theater.

By: paul jahn

paul jahn — Tue, 03 Mar 2009 03:42:48 +0000

I’m going with 11-0 in favor of the Internet Yellow Pages (and their partnerships) just because I haven’t used a print book since probably 2003 or 2004. Not trying to make a point, I just don’t need the print book.

By: Michael Hackmer

Michael Hackmer — Mon, 02 Mar 2009 23:26:29 +0000

To me, the real issue here appears to be the survey techniques of Simmons Market Research Bureau. Why even bother canvassing for opinion if you a) do not know the competitive landscape and b) upon hearing you have previously unidentified competition – do not include them in the survey? It’s like being asked to vote for your favorite dessert, told you can only choose between chocolate and vanilla ice cream, and the surveyor ignores the fact that you are lactose intolerant and eat other things. The competitive landscape in the online world is changing so rapidly, you cannot afford to ignore your rivals.

By: JFK

JFK — Mon, 02 Mar 2009 23:19:01 +0000

7 IYP 4 Print It depends entirely on what I am using it for.

By: Mark Giannini

Mark Giannini — Mon, 02 Mar 2009 22:35:11 +0000

3-8 Print is usually more accessible and provides more detail.

By: Omar Wardak

Omar Wardak — Mon, 02 Mar 2009 22:29:44 +0000

6-5, online is easier using a mobile device if you’re on the move.

By: Peter Krasilovsky

Peter Krasilovsky — Mon, 02 Mar 2009 22:13:42 +0000

Our friend Ken Clark weighs in, too:

“3 – 8. Print is faster, provides more info.”

By: Mike Bunnell

Mike Bunnell — Mon, 02 Mar 2009 20:29:24 +0000

“5.5 – 5.5″

I’m guessing they used 11 points so that you would have to rate one higher than the other, encouraging some separation in the final tally. I’m not a statistician, but that seems a bit fishy.