Comments on: In Scott We Trust: A Discussion With New Idearc CEO Scott Klein

By: Mike Stewart

Mike Stewart — Thu, 18 Mar 2010 20:52:10 +0000

Putting phone books on a internet site is like putting “I Love Lucy” on a High Definition LCD Television!

Are you serious? Why don’t we all just take a step backwards and give up our iPhone, Droids, Video Communication, Web Applications, and revert back to old school means of finding information! How about going back to IE6 while we are at it. Scott Klein is a better sales guy than CEO! http://dallasgoogleguru.wordpress.com/2009/12/01/have-you-ever-seen-a-cowboy-game-on-a-tube-tv-dallas-web-browser-statistics/

By: Richard Soon

Richard Soon — Thu, 05 Mar 2009 07:44:56 +0000

The Verizon Yellow Pages on Kindle? How about the Verizon Yellow Pages on your iPhone and Blackberry. And I do mean the
Verizon Print Directory in Digital format! Well, that concept is NOW REALITY! In June of 09, they will be rolling out all
the Westside (socal) directories i.e. Santa Monica, Beverly Hills, etc ONLINE!

At the moment, the Ventura directories as well as some East Coast books are available just so that users and Idearc clients
get a feel of what is to come. If you want to experience it first hand, go to http://www.superyellowpages.com and see for yourself.

I’m not sure the competition is aware that Idearc is going to do a LOT of interactive things to these ads.

By: Jason

Jason — Tue, 24 Feb 2009 21:23:14 +0000

Idearc has a contract to publish the Yellow Pages for Verizon. There are regulations in
place that would prohibit the books being deliverd on an as requested basis. People can
barely remember what they had for dinner last night in today’s world, little chance
they would think to request the Yeloow Pages. Aside from that, the Yellow Pages
are expendable, and not necessary until you need them. That’s like telling someone who
produces television commercials to only show them to people who want to watch them.
One of the fundamental differences between the Yellow Pages that Idearc
publishes and what independent publishers distribute is that the Idearc is driven by
the telephone company records in core markets. The book gets distributed to every home
and business in the coveragae area, human error aside. THAT is what creates real value to
clients.

By: Ed Kohler

Ed Kohler — Mon, 23 Feb 2009 23:57:50 +0000

I think a real game changer would be for Idearc to only send phone books to people who request them. That way businesses would know that there is actually a good chance consumers would use them. Real value.

By: Jason

Jason — Mon, 23 Feb 2009 19:39:56 +0000

Stuart, I’m just curious who you sell for/work for. I’d also like some insight into the
statement that Idearc is not trusted in the marketplace. Compared to what, or whom I would
like to ask. Also curious what part of the country you work in, might help to understand
the negativity towards Idearc.

By: gary Kolls

gary Kolls — Fri, 20 Feb 2009 15:11:18 +0000

You have to give Scott Klein credit for this move. Ideac’s access to so many small/Mid-sized business’s alone gives it an enviable position in the marketplace. Let’s see how the excution rolls out.

By: tory

tory — Fri, 20 Feb 2009 01:09:51 +0000

It is fair to give credit to Idearc for trying something different but lets not get carried away and call it a “bold” plan. This is not a game changer level event or we run the danger of believing in your own press. Now if Idearc were to put their books on a Kindle and gave it away, that would be a world event.

By: AT

AT — Thu, 19 Feb 2009 23:24:17 +0000

I agree with Neal’s observation. This is a refreshing “it’s about time” approach to the backbone of our nations economy-
small to medium size businesses. Whether the SuperGuarantee is new or not is a moot point.
The bottom line is that Scott Klein and Idearc have vision, they have a story to tell, with a plan, and this
will restore hope with their customer base, employess and drive awareness to end users for all of their products.
We have not heard from any of their competitors with such a bold plan to impact the nation like this.
Idearc is declaring war on the economy!

It is time for Idearc to execute, and they will need to be ready when their ad campaign hits the streets and the air waves.
Please keep us posted.

By: Stephanie Hobbs

Stephanie Hobbs — Thu, 19 Feb 2009 20:05:16 +0000

I agree that there is much work to be done, but in talking with Idearc employees, there is a renewed energy and enthusiasm. You’re right, it will be about the execution, but they have a great start!

By: stuart

stuart — Thu, 19 Feb 2009 19:27:59 +0000

You should have your facts before you blanket ALL
yellow pages to gether!! Speaking as rep my customers
have full trust in me and my product. It’s call proven value. The fact is that
Idearc is not trusted in the market place. So please
do not compare all to them.