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Monthly Archives: January 2009

Home 2009 January

WebVisible Study Indicates SMB Advertiser ‘Great Divide’

  • January 13, 2009
  • Mike Boland
  • Online/Interactive, SMBs

WebVisible and Nielsen's jointly produced research on local search shows there is still a gap between user behavior and SMB advertising. The annual survey was just released, including responses from 4,000 U.S. Internet users and 261 SMBs. Here are some…

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Case Study: Weblocal.ca and Canadian Local Search

  • January 12, 2009
  • Mike Boland
  • Online/Interactive

A new TKG report has been released that takes a look at Canadian local search start-up Weblocal.ca. As we wrote at the time of its launch, this is a joint venture between YellowBot and Canadian publishing company Transcontinental Media. After two…

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TKG Data and Analysis: A Weekly Recap

  • January 12, 2009
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Cincinnati Bell Nixes Residential White Pages Cincinnati Bell just received approval from the Public Utility Commission of Ohio to forgo…

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Cincinnati Bell Nixes Residential White Pages

  • January 8, 2009
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Print

Cincinnati Bell just received approval from the Public Utility Commission of Ohio to forgo delivery of print residential White Pages directories except to those who request a copy. This fits into a trend that has been brewing for some time, and was…

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YPA Weighs In With Its Own Blog

  • January 8, 2009
  • Charles Laughlin
  • Blogging, Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

The Yellow Pages Association has launched its own blog, apparently to add its voice to the ongoing blogosphere debate on the future of Yellow Pages. The blog's first post from YPA President Neg Norton explains the rationale for the blog…

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Fisher Communications Sells Pegasus News

  • January 8, 2009
  • Peter Krasilovsky
  • City Guides, Funding, Hyper-Local, Online/Interactive, Radio, Television, Local

Pegasus News, the Dallas hyperlocal site, was seen as a great model for other markets when Fisher Communications, a leading broadcaster in Seattle and the Northwest, bought the site in July 2007. But the roiled market in broadcasting apparently stifled…

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Yelp Crosses the Pond

  • January 8, 2009
  • Mike Boland
  • International Markets, Online/Interactive, User-Generated Content

Yelp announced today that it will launch Yelp U.K. From the release: Now people in the UK can use Yelp to read and write reviews about great businesses in their neighborhood. Locals are able to share their opinions on everything…

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Feeling the Local Community’s Layoffs

  • January 7, 2009
  • Peter Krasilovsky
  • Online/Interactive, Personnel Moves

A few weeks ago, in a stimulating interview in The Wall Street Journal, Clayton Christensen said the bad times will bring out more innovation. "If you give people a lot of money, it gives them the privilege of pursuing the…

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SpotMixer Extends Distribution via Google

  • January 7, 2009
  • Mike Boland
  • Online/Interactive, Video, online

SMB video ad creation company SpotMixer announced a partnership today with Google to push its videos into Google's content network, and TV Ads programs. This essentially makes SpotMixer a designated AdWords reseller and gives its advertisers the ability to push…

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Gannett Rolling Out Local-National Network

  • January 6, 2009
  • Peter Krasilovsky
  • Ad Sales, National, Advertising Networks, Newspapers, Online/Interactive

If any company had the local and regional footprints to build a local editorial network, it would probably be Gannett, with its 85 newspapers. If Gannett were to go that route, I always thought the conduit would be USA Today.…

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Online Video Continues to Rise; What About Local?

  • January 6, 2009
  • Mike Boland
  • Online/Interactive, Video, online

ComScore has released its Video Metrix data for November, showing a staggering 40 percent year-over-year increase in online video viewing (measured in time spent). Number of videos viewed also jumped 37 percent to 12.7 billion videos for the month. To…

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RAZR Tops Mobile Phone Usage; iPhone Catching Up

  • January 6, 2009
  • Mike Boland
  • Mobile, Online/Interactive

Nielsen released data last month showing the top mobile phones in use in the U.S. in Q3. Motorola's RAZR continued to top the list, but it's interesting to note that the iPhone outpaced it in sales, according to previously released…

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10 Ideas for Saving Yellow Pages

  • January 5, 2009
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Print

I won't say I agree with everything Chris Smith says in his column today in Search Engine Land, which offers 10 ideas for saving the Yellow Pages. But I do agree with a lot of it. In fact, much of…

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Life After Newspapers? Hints in Menand’s History of The Village Voice

  • January 5, 2009
  • Peter Krasilovsky
  • City Guides, Hyper-Local, Newspapers, Online/Interactive

There is still some life in many newspapers, but recent results have encouraged a basic question: What would it be like if newspapers left the scene? Would our information needs be met by NPR? Blogs? The common belief is that we…

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Where Will Mobile Local Search End Up in ’09?

  • January 5, 2009
  • Mike Boland
  • Mobile, Online/Interactive

Briefly referenced in the previous post is a column I wrote for Local Search News on mobile local search. This is the basis for a TKG report currently in the works. Here is the column itself, which continues after the…

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‘Local Search News’ Launches Today

  • January 5, 2009
  • Mike Boland
  • Blogging, Online/Interactive

A new online source for local search news and viewpoints launched today. Known as Local Search News, it was started by local SEO guru Steve Espinosa. Espinosa will supply most of the content on a daily basis and tap outside perspectives…

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TKG Data and Analysis: A Weekly Recap

  • January 5, 2009
  • Mike Boland
  • Online/Interactive, Yellow Pages

Happy new year to everyone returning to work after the holidays. Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Cheaper iPhone on the Way? Speculation has been…

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Cheaper iPhone on the Way?

  • January 2, 2009
  • Mike Boland
  • Mobile, Online/Interactive

Speculation has been rampant about the introduction of a sub-$100 iPhone. Many thought this would come with the device's introduction to Wal-Mart stores. That proved untrue, however, with Wal-Mart offering a mere $2 savings from the price tag in Apple and AT&T…

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App Development to Drive Mobile Growth

  • January 2, 2009
  • Mike Boland
  • Mobile, Online/Interactive

Two main factors have led to increased attention on the mobile industry: 1. Rising device standards and smart-phone penetration 2. Open source operating systems that encourage third-party innovation. The New York Times takes a look at the second factor in…

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