Comments on: WebVisible Study Indicates SMB Advertiser ‘Great Divide’

By: John Rodriguez

John Rodriguez — Thu, 08 Oct 2009 18:24:43 +0000

Great research as always, this is great information. I think lack of knowledge is the main reason local business owners are still not advertising on the internet.

John Rodriguez

By: Barry Harrison

Barry Harrison — Sat, 17 Jan 2009 21:47:07 +0000

What I find interesting is 49% use Internet Yellow Pages (compared to 82% for Search). That’s a far higher number than I would have guessed. Suggests a transition from print yellow pages to online, and that Search Engines aren’t doing a great job for local search. I wonder if you can break down that 82% by Search Engine? Thanks for sharing this valuable info.

By: Mike Boland

Mike Boland — Fri, 16 Jan 2009 00:41:45 +0000

To Dennis and Josh – good comments. See the subsequent post on “raking leaves”. Regarding the report, I have a PDF. I’m not sure if it’s the whole report but it’s as much as they’re releasing now. Lots of data points anyway. email me at mboland AT kelseygroup.com and i’ll send it to you.

By: Josh Clauss

Josh Clauss — Wed, 14 Jan 2009 20:06:42 +0000

This kind of data implies not that businesses are slow to move online, but more that no one has figured the whole enchilada out quite yet…

Please post a link to the complete research if you have it.

By: Dennis Yu

Dennis Yu — Wed, 14 Jan 2009 04:14:40 +0000

Mike,

Great research– and interesting that search is growing, but that only 9% of SMB’s are very satisfied with results. Where can I get a copy of the report? It would be great if you could explain in more detail why these SMB’s are not having success.

Dennis