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Yearly Archives: 2008

Home 2008

AT&T Ups Hispanic Ante With Seccion Amarilla

  • November 14, 2008
  • Michael Taylor
  • Ad Sales, Advertising Networks, AT&T, Online/Interactive, Partnerships

AT&T Advertising Solutions has announced a partnership with Hispanic publisher Seccion Amarilla to sell Hispanic advertising into select Seccion Amarilla directories. "AT&T is always focused on enhancing our directories to best serve our business and residential customers in the diverse…

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Guidespot Provides Local Guide for ILM

  • November 13, 2008
  • Mike Boland
  • City Guides, Online/Interactive

Local Matters' city guide platform Guidespot (profiled here) has built a local guide for next week's Interactive Local Media conference. It includes lots of things to do, see and eat in Santa Clara (when you're not completely engaged at the…

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YouTube Launches New Overlay Ads

  • November 13, 2008
  • Mike Boland
  • Online/Interactive, Video, online

YouTube has just announced from the NewTeeVee Live show here in San Francisco that it will offer advertisers a new platform to place ads within video windows. These will take up 20 percent of the overall video window and will…

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BIA Roundtable: Revitalizing Radio

  • November 13, 2008
  • Mike Boland
  • Mobile, Online/Interactive, Traditional Media

BIA Advisory Services held a webinar to discuss the state of local radio, and the steps the industry needs to take to revitalize itself. BIA President and CEO Tom Buono set the stage with some daunting figures that show radio's depressed…

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Urban Mapping Releases Public Transit API

  • November 12, 2008
  • Mike Boland
  • Mapping, Online/Interactive

Urban Mapping has released its latest API that taps into its database of 60 public transit systems in the U.S. and U.K. This will be available for developers of online and mobile mapping and local search applications. Transit information could…

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NPR to Take a Stab at Hyperlocal

  • November 12, 2008
  • Peter Krasilovsky
  • Classifieds, Hyper-Local, Online/Interactive, Radio

National Public Radio is going to try anew to rev up hyperlocal on the Web sites of its affiliates, according to a paidContent.org interview with incoming CEO Vivian Schiller, who was recruited from a leadership position at NYTimes.com. Schiller is…

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Mobile Local Search Gets Some Love From Apple

  • November 12, 2008
  • Mike Boland
  • Location Targeting, Mobile, Online/Interactive

Lately, a portion of iPhone television ads have featured local search applications. The other day we pointed out the UrbanSpoon ad. Now there is an ad for Loopt, the social media app that lets you see where your friends are…

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Watch: New Yellowbook TV Ad

  • November 12, 2008
  • Mike Boland
  • Online/Interactive, Video, online, Yellow Pages, Internet

Yellowbook has released the latest television spot in its new series of ads featuring "futuristic" local search scenarios. These have started rolling out since the company's new logo and general re-branding effort. The latest ad has an additional online twist:…

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TheFind Announces iPhone App (It’s Official)

  • November 11, 2008
  • Mike Boland
  • Mobile, Online/Interactive

TheFind officially launched its iPhone application today, called "Where to Shop." I thought it had already been announced because it's been out for a few weeks. We were briefed on the product a few months ago, then it came out…

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Facebook Continues to Look for Ways to Monetize

  • November 11, 2008
  • Mike Boland
  • Online/Interactive, Social

Following up on Peter Krasilovsky's post this morning, The Wall Street Journal has taken a look at Facebook's efforts to better monetize its network. This has been an ongoing challenge for the company. The newest efforts involve deploying its growing…

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Losing the Remote, Part II: Warming Up to Online TV

  • November 11, 2008
  • Mike Boland
  • Online/Interactive, Traditional Media, Video, online

  After I declared my intention last week to go on an all-Hulu diet, it seems like news about the video site has been popping up everywhere. Maybe it's just my selective filter looking for affirmation. Today Saul Hansell writes…

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New Wave of Local Facebook Apps; ‘Food Friendzy’ Is No. 184

  • November 11, 2008
  • Peter Krasilovsky
  • Coupons/Deals, Online/Interactive, Social

There is a whole new wave of new Facebook apps, many built around the new Facebook Connect feature that lets users pull relevant data from Facebook profiles. That will change things. Up to now, however, Facebook hasn’t really had much…

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IPhone Reaches Top-Seller Status in U.S.

  • November 10, 2008
  • Mike Boland
  • Devices, Mobile, Online/Interactive

The iPhone is now the top selling cellphone in the U.S., according to a report released today by NPD Group. Though overall mobile phone sales dropped 15 percent to 32 million units, 6.9 million iPhones were sold. By doing so,…

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TKG Data and Analysis: A Weekly Recap

  • November 10, 2008
  • Mike Boland
  • Online/Interactive

Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Craigslist Adds New Fees in Abuse Crackdown Craigslist has added “erotic services” as its third paid…

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Craigslist Adds New Fees in Abuse Crackdown

  • November 7, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive

Craigslist has added “erotic services” as its third paid section (in selected markets) in an effort to crack down on illegal activities, such as child exploitation. The site will now require a nominal $5 fee, paid via credit card, to…

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Start-Up Watch: GoodGuide Gaining Steam

  • November 7, 2008
  • Mike Boland
  • Mobile, Online/Interactive

GoodGuide was one of our favorite start-ups launched at the TechCrunch50 show back in September. It was also one of the few companies in the mix with a local search business model (see write-up here). This week, the company took…

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Yellowbook Taps YouTube for Video Distribution

  • November 6, 2008
  • Mike Boland
  • Online/Interactive, Video, online

Yellowbook announced today that it has formed a partnership with YouTube to use it as an auxiliary distribution source for the SMB videos it produces. This essentially gives it broader distribution beyond its own walls (Yellowbook.com). This is good for…

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Yelp Adds More Marketing Tools for Small Businesses

  • November 6, 2008
  • Mike Boland
  • Online/Interactive, User-Generated Content

In April, we covered Yelp's launch of a suite of marketing tools that let small businesses manage their listings. This is essentially a back-end tool that allows any business with a Yelp listing to claim his or her profile, add…

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Firefox Reaches 20% Market Share

  • November 6, 2008
  • Mike Boland
  • Online/Interactive

Related to the integration of location awareness into Firefox that we've blogged about, the browser has just reached 20 percent market share. This is pretty impressive for a browser that doesn't come bundled with the majority of PCs and laptops…

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Marchex Reports ‘80,000 Local Advertisers’

  • November 5, 2008
  • Peter Krasilovsky
  • Advertising Networks, City Guides, Online/Interactive, Paid Search, SMBs, Verticals

Marchex, during its 3Q earnings call today, reaffirmed its focus on providing ad solutions for the local and vertical search space, noting that it currently works with 80,000 local advertisers via 110 local partner relationships, including AT&T and Idearc. The…

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