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Yearly Archives: 2008

Home 2008

Does In-House Social Networking Reduce Turnover?

  • May 28, 2008
  • Steve Marshall
  • Ad Sales, National, Blogging, General Marketing, Online/Interactive

Grazing the current crop of business news mags, I happened across the June 2 edition of BusinessWeek. The cover article, "Beyond Blogs," is on how social networking is changing key aspects of the corporate marketing tool kit. One of the…

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Technology and My Trip to London and Paris

  • May 27, 2008
  • Peter Krasilovsky
  • Google, Newspapers, Online/Interactive, Yellow Pages

Travelling abroad and keeping your job is pretty easy these days with seamless smartphone access. But I noticed a few things during a trip to London and Paris last week that gave me some food for thought. London • The…

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Does Microsoft Want Yell?

  • May 27, 2008
  • Charles Laughlin
  • Ad Sales, Microsoft, Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print

Reuters is reporting a rumor that Microsoft CEO Steve Balmer has set his sights on Yell Group as his next acquisition target, which has led to a bump in Yell's share price. We don't know if this is true. It is,…

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TKG Data and Analysis: A Weekly Recap

  • May 27, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here are last week’s highlights from the TKG blog, in case you missed any posts. Click below to read each post in full. Merrill Brown and the Internet: Still the Visionary "Extraordinary change means extraordinary opportunity," Merrill Brown, founder and…

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YPG-NZ Announces Online Partnerships

  • May 27, 2008
  • Michael Taylor
  • Advertising Networks, Classifieds, Listings Providers, Local, News, online, Online/Interactive, Verticals, Yellow Pages

Yellow Pages Group in New Zealand announced two online partnerships geared toward extending visibility for its advertisers. The first partnership is with realestate.co.nz, New Zealand’s largest online listing site, and the second is with shopnewwzealand.co.nz, the leading online store featuring…

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Sensis’ Trading Post Challenges eBay in Australia

  • May 27, 2008
  • Michael Taylor
  • Advertising Networks, Classifieds, International Markets, Listings Providers, Local, Online/Interactive, Shopping, online

Sensis has announced the offering of online auctions on its Trading Post Web site. According to an article in The Sydney Morning Herald: “some two million people already use the www.tradingpost.com.au site to buy and sell goods and services. The company…

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Merrill Brown and the Internet: Still the Visionary

  • May 23, 2008
  • John Kelsey
  • AT&T, Classifieds, General Marketing, Newspapers, Online/Interactive, Shopping, online, Television, Local, Traditional Media

"Extraordinary change means extraordinary opportunity," Merrill Brown, founder and principal of MMB Media, told the audience at last month's Drilling Down on Local conference. Few people are more knowledgeable about the impact of new technologies on society than Brown. Before…

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Will Apple Rule Local Search in the Living Room?

  • May 23, 2008
  • Mike Boland
  • IPTV, Online/Interactive

Though IPTV hasn't been the primary focus of a blog post in a while, we've mentioned it here and there as a local search medium to start thinking about. The thinking goes that the IP architecture of the technology will…

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AgendiZe Brings ‘Contact Widgets’ to Local Listings

  • May 23, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages, Internet

Local search software developer AgendiZe will announce an expanded partnership with Canada's Yellow Pages Group that will position new "contact widgets" throughout YPG's listings. The widgets will be available at an undisclosed point, likely in the next couple weeks. This…

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Call Genie Partners With Vlingo for Better Voice Recognition

  • May 22, 2008
  • Mike Boland
  • Mobile, Online/Interactive

Call Genie announced today that it will partner with speech recognition company Vlingo to enable natural language searches across the CG product suite. This falls under the category of enabling technology that will make mobile local search easier to use…

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Internet Yellow Pages Socialize

  • May 22, 2008
  • Mike Boland
  • Online/Interactive, Social, Yellow Pages, Internet

Canadian IYP Yellowpages.ca announced a Facebook application that lets users of the social network tap into local listings and share recommendations with friends. This includes (according to release): Find, rate and review businesses Build lists of their favorite restaurants and…

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More From Seat on Future Strategy

  • May 22, 2008
  • Michael Taylor
  • Ad Sales, News, online, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet

More detail has come out on Seat Pagine Gialle’s proposed sale of its foreign properties. The goal, according to an interview with Reuters, is “to shift its attention back to Italy to mine a boom in Internet use in the…

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Yellowbook Uses Web to Extend Reach of New Campaign

  • May 21, 2008
  • Charles Laughlin
  • Online/Interactive, Web 2.0, Yellow Pages, Independent, Yellow Pages, Print

Yellowbook has launched a new microsite to encourage consumers to download and share spots from its new ad campaign. The site also links to Yellowbook's YouTube channel. TKG recently posted on the new Yellowbook campaign and brand makeover. We see…

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Microsoft Offers Cash Back to Online Shoppers

  • May 21, 2008
  • Mike Boland
  • Microsoft, Online/Interactive, Shopping, online

Microsoft will announce a new Live Search product today at Advance08, which gives cash back to users who purchase products through the system. The aptly named Cashback feature will place dollar sign icons throughout paid search results wherever there are…

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Google Mashes Up News and Maps

  • May 20, 2008
  • Mike Boland
  • Mapping, News, online, Online/Interactive

Google has begun to place geotagged news stories in Google Earth. By mousing over news icons on the map, preview windows appear that show stories from Google News. This adds to the news stories it was already plotting via its partnership…

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Yell Cites Tough Times in Dividend Cut

  • May 20, 2008
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet, Yellow Pages, Print

Yell Group announced results today that showed all its operating groups generated top-line growth in its 2007-08 financial year (ended March 31), with almost all the growth coming from the Internet. The company emphasized that it hit its EBITDA guidance for…

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Quick Response Bar Codes Invade Yellow Pages

  • May 19, 2008
  • Michael Taylor
  • Devices, International Markets, Online/Interactive, Partnerships, Yellow Pages, Yellow Pages, Print

  An innovative bar code technology, QR Codes, first developed in Japan by Denso-Wave has been introduced in Singapore by Singapore Press Holdings. Branded as ZapCodes, the two-dimensional bar codes enable mobile phones equipped with cameras and special software to download…

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TKG Data and Analysis: A Weekly Recap

  • May 19, 2008
  • Mike Boland
  • Online/Interactive

Here are last week's highlights from the TKG blog, in case you missed any posts. Click below to read each post in full. Of Video Games and Local Search The latest show of climbing video game sales came in April's…

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Local Matters Lands European Directories

  • May 19, 2008
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, European, Yellow Pages, Internet

Denver-based Local Matters announced a major deal with European Directories "whereby Local Matters will develop and enhance the online white and yellow pages websites across European Directories’ 8-country publishing operations," according to the press release issued today. European Directories is a…

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Thomson Directories for Sale in U.K.

  • May 19, 2008
  • Michael Taylor
  • International Markets, Mergers & Acquisitions, Online/Interactive, Yellow Pages, Yellow Pages, European

Thomson Directories owner Seat Pagine Gialle has put the U.K. directory publishing group up for sale, according to an article in the Times Online.  According to the article: “Thomson, which has been hit by competition from the web and reduced…

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