Ad agencies look at a number of factors when they’re placing local media, such as “reach,” “targeted,” “easy,” “CPMs,” “environment,” “contextual,” “behavioral” and “geo-centric,” said Shawn Riegsecker, CEO of Centro, who was speaking at this week’s ShopLocal summit in Chicago.…
Here are the highlights from the TKG blog over the past week, in case you missed any posts. Click below to read each post in full. Multi-Media Drives More Conversions In the ever increasing multi-product world of directory and local…
Google CEO Eric Schmidt spoke out once again about the company's need to better monetize YouTube, during a call following the company's under-performing second-quarter earnings announcement. "I personally do not believe the perfect (YouTube) ad has been invented," he said,…
Watching the rankings of free applications in the iTunes store (measured by download volume) over the past week, I've seen lots of ups and downs. In local apps, Yellowpages.com's local search application went from 21 yesterday to 26 today, while…
A recently released research paper from Integrated Media Measurement Inc., based on data from 3,000 panelists in six major markets, finds that multi-platform advertisers see increases in the number of consumers they reach while also significantly improving conversion rates. According…
OK, so it's not really outdoor advertising, but the big six legacy airlines have begun to slap ads onto their paper tickets and boarding passes. The new ads will include geographically relevant promotions for destination businesses like hotels, restaurants, theme…
It is an awkward time for a company to be holding an affiliate meeting right after it has been sold. This week, ShopLocal was put in this position for its long planned meeting with 120 retail partners in Chicago (where…
Now that the 3G iPhone and App Store have arrived, the iPhone is decidedly more appealing and user friendly for both mainstream users, and for companies of all sizes to create and deliver mobile apps. The previous post explored how…
Social features have been a core element of many of the local search applications in the iPhone's AppStore, such as WHERE, Whrrl and Loopt (WHERE is in the top 20 downloaded free apps so far). Each of these not only…
Today R.H. Donnelley unveiled a new local feature called City Pages within its DexKnows.com Internet Yellow Pages site. The aim of these landing pages is to aggregate listings and consumer reviews for local businesses in key metros. A prominent feature of…
A few Google users have come forward with screenshots of Google's "bucket testing" of a social search feature. Like Digg, StumbleUpon and other social search engines, it allows users to actively rate or vote on search results using small icons that…
AdBrite VP of Marketing (and former Yahoo Local GM) Paul Levine has joined the board of local event site Zvents. Since its launch in 2005, Zvents has raised about $7 million and has made some strong moves in local events,…
The relationship between personalization and local has always been a close one, but now Outside.in is banking that consumers want to marry them together. The placeblogger site, which recently received $3 million in new funding from a group of high-profile…
While there were many well-documented incidents of crashing servers and glitches in getting 3G iPhones activated over the past few days, Apple announced today that it has already sold 1 million of the new devices. I've been having my own…
Here are the highlights from the TKG blog over the past week, in case you missed any posts. Click below to read each post in full. Local.com Launches "Best Of" Program Local.com today announced a new program that will award…
Local.com today announced a new program that will award local businesses with a new "Best of Local" designation in 15 cities and 20 categories. This will be solely based on user reviews and a formula that takes into account reviews…
A leading Copenhagen newspaper, Ekstra Bladet, has always sought to “maintain” high frequency buyers; target middle frequency buyers to boost subscriptions and single copy buyers; and target the impulsive behavior of low frequency buyers with pictures of pretty girls and/or…
In case you've been in a cave for the past several weeks, the iPhone 3G launches tomorrow. Better yet, the App Store scheduled for tomorrow's launch is already available (latest version of iTunes required). Current iPhone users will be able…
As first reported by us on July 3, Gannett has purchased the 52.5 percent of ShopLocal that it didn’t own from Tribune, which owned 42.5 percent, and McClatchy, which owned 15 percent. The company’s valuation of $52.5 million reflects a…
BT Directories has made a bold move to bolster its position in the U.K. online directory business by acquiring Ufindus from the Scottish online services firm Iomart, the company announced today. One news outlet reported the purchase price at GBP 20 million. Ufindus,…
