Bauer, a U.K. media company, is utilizing a classified ad platform in which users can text in their ads and send MMS photos. The platform is being used by Magic 105.4 and Magic Digital. It is a partnership of Mobiya,…
Real estate advertising revenues will give way to transaction revenues, at least in SoCal, as the Los Angeles Times Media Group teams with several partners to launch Zetabid, a new site that will display and auction foreclosed homes and other…
The development of verticals is an obvious growth strategy for newspapers, Yellow Pages, search engines and as standalones. The Kelsey Group projects that verticals and classifieds will make up 25 percent of interactive local revenues by 2012. But nothing happens…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Google Brings a Taste of Online to Traditional Media We've long known Google to be on…
We've long known Google to be on a path toward facilitating media buys across a cluster of offline traditional media. A clearer glimpse into this vision was given yesterday by Meredith Papp, product marketing manager at Google, during TKG's session…
Today at SES Steve Espinosa, director of product development for eLocal Listing, stressed the importance of video to gain better search rankings and conversions in local search results. Specifically, SMB videos on eLocal Listing have seen a 3.34 X increase…
At a pair of TKG-run sessions at SES San Jose, the value of good local data was a pervasive theme. This relates to the ongoing online-offline challenge in local media and search. The problem basically comes down to the inability…
IBegin head Ahmed Farooq is shaking things up by publicizing Google’s take on top IYPs. Per Google’s methodology, Citysearch leads the way with 7.4 million uniques and a 3.2 percent reach. It beats Yellowpages.com with 6.8 million uniques, and Superpages.com…
Since launching self-service EZ Ads in April 2007, Zillow.com has set a new standard for simple-to-buy, one-price ads, and 13,000 (mostly) local advertisers responded. Typical ad spends were about $50. Now as Zillow begins to have its inventory sold to…
Local.com announced today that it has reached a milestone of 5,000 businesses that have directly signed up for online advertising through its Local Promote subscription advertising service. Local Promote includes a landing page, call tracking, and premium placements within search…
Google once again took the top spot for consumer satisfaction among portals and search engines in the University of Michigan's quarterly study. Its score of 86 (out of 100) represents a 10 percent jump over 2007. This came during a…
To follow up on last week's post about a prospective Google Android-based T-Mobile phone, here is a video from MobileCrunch that demos Android. The video walks through an emulator of the operating system, which is basically a desktop version of…
Local product search provider Krillion today added 96 product categories to its "Localization Engine." The new categories join Krillion's current sweet spot of home appliances and consumer electronics, and include computers, office equipment, car audio & electronics, and tools &…
Out-of-home advertising is booming, thanks to the emergence of super high definition electronic billboards now commonly found on the nation’s highways. But can they be used to boost the fortunes of an industry that is not so booming: newspapers? That’s…
Topix CEO Chris Tolles has a well-reasoned piece in iMedia Connection. He writes that media usage and ad dollars are quickly moving online (which we know), but local content and ads aren't moving as fast as comparative national metrics. But we're…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Here Comes the GPhone, Part IV Early rumors of a Google phone, before the Android platform…
Early rumors of a Google phone, before the Android platform was announced, gave the device a name of "GPhone" (remember?). That name ended up being not that far off the mark -- though Google ended up building the OS rather…
Sebastien Provencher points to the small but hopeful collection of local sessions that have been proposed for the 2009 South By Southwest conference taking place in March. One is led by Topix.com CEO Chris Tolles ("Think Globally, Post Locally: The…
Cox Enterprises has announced that it is putting most of its newspapers on the block, as well as Valpak, its direct mail giant. Newspapers, TV and radio currently now make up just 20 percent of the company’s revenues as it…
Windows Virtual Earth evangelist Chris Pendleton writes on his blog about the availability of display advertising on Live Search Maps. Known as "highlighted listings," this is similar to the mapvertising Google Maps offers. Both place icons on map locations --…
