(703) 818-2425 info@biakelsey.com User Login
BIA/Kelsey - Local Media Watch
  • BIA/Kelsey Home
  • Conferences
  • Coverage Areas
  • Forecasts
  • SMB Research
  • Analyst Team
  • Contact

Yearly Archives: 2008

Home 2008

U.K. Broadcaster Teams With Oodle, Mobiya for Text Classifieds

  • August 25, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive

Bauer, a U.K. media company, is utilizing a classified ad platform in which users can text in their ads and send MMS photos. The platform is being used by Magic 105.4 and Magic Digital. It is a partnership of Mobiya,…

Read More→

LA Times Unit Seeks Share of Real Estate Transactions

  • August 25, 2008
  • Peter Krasilovsky
  • Classifieds, Newspapers, Online/Interactive, Sales Best Practices, Verticals, Yellow Pages, Print

Real estate advertising revenues will give way to transaction revenues, at least in SoCal, as the Los Angeles Times Media Group teams with several partners to launch Zetabid, a new site that will display and auction foreclosed homes and other…

Read More→

Vertical Slowdown? Teresa Lawlor Discusses Challenges

  • August 25, 2008
  • Peter Krasilovsky
  • Newspapers, Online/Interactive, RH Donnelley, Verticals

The development of verticals is an obvious growth strategy for newspapers, Yellow Pages, search engines and as standalones. The Kelsey Group projects that verticals and classifieds will make up 25 percent of interactive local revenues by 2012. But nothing happens…

Read More→

TKG Data and Analysis: A Weekly Recap

  • August 25, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Google Brings a Taste of Online to Traditional Media  We've long known Google to be on…

Read More→

Google Brings a Taste of Online to Traditional Media

  • August 22, 2008
  • Mike Boland
  • Conferences, Google, Newspapers, Online/Interactive, Radio, Traditional Media, Video, online

We've long known Google to be on a path toward facilitating media buys across a cluster of offline traditional media. A clearer glimpse into this vision was given yesterday by Meredith Papp, product marketing manager at Google, during TKG's session…

Read More→

Local Video Gets Play at SES San Jose

  • August 21, 2008
  • Mike Boland
  • Conferences, Online/Interactive, Video, online

Today at SES Steve Espinosa, director of product development for eLocal Listing, stressed the importance of video to gain better search rankings and conversions in local search results. Specifically, SMB videos on eLocal Listing have seen a 3.34 X increase…

Read More→

Talking Local at SES San Jose

  • August 21, 2008
  • Mike Boland
  • Conferences, Mobile, Online/Interactive, Shopping, offline

At a pair of TKG-run sessions at SES San Jose, the value of good local data was a pervasive theme. This relates to the ongoing online-offline challenge in local media and search. The problem basically comes down to the inability…

Read More→

Google’s IYP Traffic Scores Add to Ranking Confusion

  • August 21, 2008
  • Peter Krasilovsky
  • AT&T, Google, Online/Interactive

IBegin head Ahmed Farooq is shaking things up by publicizing Google’s take on top IYPs. Per Google’s methodology, Citysearch leads the way with 7.4 million uniques and a 3.2 percent reach. It beats Yellowpages.com with 6.8 million uniques, and Superpages.com…

Read More→

Zillow Changes Self-Serve Ad Platform

  • August 19, 2008
  • Peter Krasilovsky
  • Ad Sales, Classifieds, Hyper-Local, Online/Interactive, SMBs, Verticals

Since launching self-service EZ Ads in April 2007, Zillow.com has set a new standard for simple-to-buy, one-price ads, and 13,000 (mostly) local advertisers responded. Typical ad spends were about $50. Now as Zillow begins to have its inventory sold to…

Read More→

Local.com Reaches 5,000 Advertisers

  • August 19, 2008
  • Mike Boland
  • Ad Sales, Online/Interactive

Local.com announced today that it has reached a milestone of 5,000 businesses that have directly signed up for online advertising through its Local Promote subscription advertising service. Local Promote includes a landing page, call tracking, and premium placements within search…

Read More→

Study: Google Tops in Consumer Satisfaction

  • August 19, 2008
  • Mike Boland
  • Online/Interactive

Google once again took the top spot for consumer satisfaction among portals and search engines in the University of Michigan's quarterly study. Its score of 86 (out of 100) represents a 10 percent jump over 2007. This came during a…

Read More→

Check Out Google Android in Action

  • August 19, 2008
  • Mike Boland
  • Mobile, Online/Interactive

To follow up on last week's post about a prospective Google Android-based T-Mobile phone, here is a video from MobileCrunch that demos Android. The video walks through an emulator of the operating system, which is basically a desktop version of…

Read More→

Krillion Branches Out With New Product Categories

  • August 19, 2008
  • Mike Boland
  • Online/Interactive, Shopping, offline

Local product search provider Krillion today added 96 product categories to its "Localization Engine." The new categories join Krillion's current sweet spot of home appliances and consumer electronics, and include computers, office equipment, car audio & electronics, and tools &…

Read More→

Newspapers and E-Billboards: 1-2 Punch?

  • August 18, 2008
  • Peter Krasilovsky
  • Newspapers, Online/Interactive

Out-of-home advertising is booming, thanks to the emergence of super high definition electronic billboards now commonly found on the nation’s highways. But can they be used to boost the fortunes of an industry that is not so booming: newspapers? That’s…

Read More→

When Will Hyperlocal’s Time Come?

  • August 18, 2008
  • Mike Boland
  • Hyper-Local, Newspapers, Online/Interactive

Topix CEO Chris Tolles has a well-reasoned piece in iMedia Connection. He writes that media usage and ad dollars are quickly moving online (which we know), but local content and ads aren't moving as fast as comparative national metrics. But we're…

Read More→

TKG Data and Analysis: A Weekly Recap

  • August 18, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Here Comes the GPhone, Part IV Early rumors of a Google phone, before the Android platform…

Read More→

Here Comes the GPhone, Part IV

  • August 15, 2008
  • Mike Boland
  • Google, Mobile, Online/Interactive

Early rumors of a Google phone, before the Android platform was announced, gave the device a name of "GPhone" (remember?). That name ended up being not that far off the mark -- though Google ended up building the OS rather…

Read More→

Vote for Local at SXSW ’09

  • August 14, 2008
  • Mike Boland
  • Conferences, Online/Interactive

Sebastien Provencher points to the small but hopeful collection of local sessions that have been proposed for the 2009 South By Southwest conference taking place in March. One is led by Topix.com CEO Chris Tolles ("Think Globally, Post Locally: The…

Read More→

Cox to Sell Most of its Papers, Valpak

  • August 14, 2008
  • Peter Krasilovsky
  • Advertising Networks, Classifieds, Coupons/Deals, Newspapers, Online/Interactive, Verticals

Cox Enterprises has announced that it is putting most of its newspapers on the block, as well as Valpak, its direct mail giant. Newspapers, TV and radio currently now make up just 20 percent of the company’s revenues as it…

Read More→

Virtual Earth Marks the Spot With ‘Mapvertising’

  • August 14, 2008
  • Mike Boland
  • Mapping, Online/Interactive

Windows Virtual Earth evangelist Chris Pendleton writes on his blog about the availability of display advertising on Live Search Maps. Known as "highlighted listings," this is similar to the mapvertising Google Maps offers. Both place icons on map locations --…

Read More→
  • 1
  • …
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • …
  • 36
Recent Posts
  • LODE In 2015: Housekeeping Services Vertical Worth Up To $57B
  • What’s The State Of Co-Op Advertising In The Hyperlocal Era?
  • Mary Meeker: 44 Percent Of On-Demand Workers Are Millennials
  • Conference Video: Five Tips For Localized Mobile Marketing
  • Local On-Demand Economy: Flipping Local Search As We Know It
  • GoodBye Pennysaver:  Is There Life Left In Shopper Publications?
Follow Us
  • Facebook
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
Thanks for signing up!

Stay Connected

Sign up to get our weekly newsletter - Local Media Watch - full of interesting industry news and updates.

By submitting this form, you are granting: BIA/Kelsey, 15120 Enterprise Court, Chantilly, Virginia, 20151, United States, http://www.biakelsey.com permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy for details.) Emails are serviced by Constant Contact.
BIA/Kelsey Event
Register for BIA/Kelsey NOW
Categories
  • Mobile
  • Online/Interactive
  • Social
  • Verticals
  • Video
  • Yellow Pages
Authors
  • Abid Chaudhry
  • Charles Laughlin
  • Celine Matthiessen
  • John Kelsey
  • Mark Fratrik
  • Mike Boland
  • Mitch Ratcliffe
  • Peter Krasilovsky
  • Rick Ducey
  • Steve Marshall
  • Suzanne Ackley
  • Thomas Buono
Archives
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • September 2006
  • August 2006
  • July 2006
  • June 2006
  • May 2006
  • April 2006
  • March 2006
  • February 2006
  • January 2006
  • December 2005
  • November 2005
  • October 2005
  • September 2005
  • August 2005
  • July 2005
  • June 2005
  • May 2005
  • April 2005
  • March 2005
  • February 2005
yes
[wcps id=”2706″ ]
Thanks for signing up!

Keep in touch

Sign up to get our weekly newsletter - Local Media Watch - full of interesting industry news and updates.

By submitting this form, you are granting: BIA/Kelsey, 15120 Enterprise Court, Chantilly, Virginia, 20151, United States, http://www.biakelsey.com permission to email you. You may unsubscribe via the link found at the bottom of every email. (See our Email Privacy Policy for details.) Emails are serviced by Constant Contact.
Get In Touch
BIA/Kelsey © 2015
  • BIA/Kelsey Home
  • Conferences
  • Coverage Areas
  • Forecasts
  • SMB Research
  • Analyst Team
  • Contact