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Yearly Archives: 2008

Home 2008

YPG-NZ Acquires Boomer Site

  • September 5, 2008
  • Michael Taylor
  • Advertising Networks, Brand Marketing, General Marketing, International Markets, Mergers & Acquisitions, Online/Interactive, Social, Verticals, Yellow Pages

  Yellow Pages Group New Zealand has acquired a majority stake in grownups.co.nz,  a Web site targeting the over 50s crowd, as reported on Stuff.co.nz. Voted as New Zealand’s best lifestyle Web site in 2008, this acquisition may well prove…

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LiveDeal Reboots: Reports 70,000 Advertisers, Extends SMB Features

  • September 4, 2008
  • Peter Krasilovsky
  • Ad Sales, Advertising Networks, Classifieds, Online/Interactive, Verticals

LiveDeal, which has been aggressively pushing a joint classified and directory platform since its merger with YP.com last year, is moving in new directions with the arrival of new president and CEO Mike Edelhart. He replaced former YP.com head Dan…

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Stalk Fake Movie Stars With Location-Based Services

  • September 4, 2008
  • Mike Boland
  • Mobile, Online/Interactive

Today's award for off-the-wall feature to get people to use an online service goes to Whrrl. The local social service is similar to the more popular Loopt in that it lets users keep track of where their friends are and…

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Gannett Buys Controlling Interest in CareerBuilder

  • September 3, 2008
  • Peter Krasilovsky
  • Classifieds, Newspapers, Online/Interactive

While other media companies stave off bill collectors and even bankruptcy, Gannett is taking advantage of its cash reserves to buy larger shares of the local ecosystem. The newspaper and broadcast company, which purchased remaining shares in ShopLocal from Tribune…

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Google Brings a Taste of Online to Traditional Media, Part II

  • September 3, 2008
  • Mike Boland
  • Google, Online/Interactive, Traditional Media

The New York Times writes today about Google's efforts to court ad agencies as a source of new business. Not surprisingly, these efforts are being met with a fair amount of skepticism from agencies that have seen Google as a…

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Stubbs at Primedia: Updating a ‘Shopper’ Company

  • September 2, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

It has been more than 90 days since former Yellowpages.com President Charles Stubbs took the helm at Primedia, the publisher of apartmentguide, rentals.com, newhomeguide.com and DistribuTech. We’ve followed Stubbs for a long time, and have naturally been curious about his…

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Report: The iPhone Carries its Weight in Web Use

  • September 2, 2008
  • Mike Boland
  • Mobile, Online/Interactive

A new report from Net Applications shows iPhone usage to represent 0.40 percent of Web hits, down from a high of 0.48 percent last week. This is up from 0.19 percent in July when the 3G iPhone was first released.…

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Google Enters the Browser Game

  • September 2, 2008
  • Mike Boland
  • Google, Online/Interactive

The official Google Blog has announced that the company will launch a new open source browser today called "Chrome." On a basic level, this is a logical move for Google, given that it could provide a more direct front door…

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Yellow Pages — Where Boomer Money Is Spent

  • September 2, 2008
  • Michael Taylor
  • Brand Marketing, General Marketing, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Print

  While investors and Yellow Pages pundits continue to bang the drum telling everyone that the “younger generation” isn’t using print Yellow Pages to the degree it should, and that without this younger demographic of users the book can’t deliver…

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TKG Data and Analysis: A Weekly Recap

  • August 29, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here are the highlights from the TKG blog this week, in case you missed any posts. Click below to read each post in full. Regulators Approve Netherlands Directory Consolidation The Dutch competition authorities today approved the planned merger between the…

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Regulators Approve Netherlands Directory Consolidation

  • August 29, 2008
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, European

The Dutch competition authorities today approved the planned merger between the Netherlands operations of Truvo (Gouden Gids) and European Directories (DeTelefoongids). This approval clears the way for the merger to move ahead. According to an announcement from Howrey LLP, the firm that represented…

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Canada’s YPG now Coast to Coast

  • August 28, 2008
  • Michael Taylor
  • Ad Sales, National, International Markets, Mergers & Acquisitions, Online/Interactive, Yellow Pages, Yellow Pages, Print

  With the recent acquisition of Get It Pages in Saskatchewan, Yellow Pages Group in Canada has now consolidated a national footprint in Canada. According to the New Brunswick Business Journal, Get It Pages publishes directories in the regions of…

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Recommended Reading: The ‘Semantics’ of Local Search

  • August 28, 2008
  • Mike Boland
  • Online/Interactive, Paid Search, SEM, Shopping, offline

Localeze biz dev head Gib Olander has a good piece in MediaPost in which he argues the need to refine local search marketing campaigns based on changing search behavior. In other words, the way people search and the terms they…

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StudioNow Receives Another $2 Million

  • August 27, 2008
  • Mike Boland
  • Online/Interactive, Video, online

In what amounts to another vote of confidence from business and financial communities for self-serve video ad production, StudioNow has received $2.38 million in private equity. Funding came from existing investor Claritas Capital plus Clayton Associates. This adds to the…

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Other Takes on Local at SES San Jose

  • August 27, 2008
  • Mike Boland
  • Online/Interactive

In addition to our own coverage last week, here are a few good selections from others reporting on the TKG local sessions, in case you weren't able to be there: Aim Clear Blog Matt McGee Search Engine Roundtable (here and…

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End-of-Summer Reading: ‘Schulz and Peanuts’

  • August 26, 2008
  • Peter Krasilovsky
  • Newspapers, Online/Interactive

Comic strips such as Popeye, Terry and the Pirates, and Blondie marked the rise of the newspaper as entertainment in the early part of the 20th century, and the top comic strip artists prospered greatly, some earning the equivalent of…

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J.D. Power: Auto Dealers, Dissatisfied, Ramp Up on Leads

  • August 26, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

Auto dealers have ramped up their use of online lead providers, according to a new dealer satisfaction study by J.D. Power, which was conducted in May and June with 4,141 respondents. They've gone from an average of 5.6 in 2006…

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iPhone 3G Sales Surpass 2G: That Was Quick

  • August 26, 2008
  • Mike Boland
  • Mobile, Online/Interactive

Just seven weeks after its introduction, the iPhone 3G will sell 7 million units. It took the first generation iPhone more than a year to reach that mark, and 3G models now surpass 2G model sales. As we keep saying,…

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DriverSide Tunes Up Local Mechanic Search via fairBenjamin

  • August 26, 2008
  • Mike Boland
  • Online/Interactive, Verticals

Newly launched automotive portal DriverSide announced today that it will acquire auto mechanic search site fairBenjamin. The acquisition is hoped to improve DriverSide's repair service data and estimates for common repairs, and possibly add new dimensions to its service based…

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YPG-NZ Brings Home a Winner

  • August 26, 2008
  • Michael Taylor
  • Brand Marketing, General Marketing, International Markets, Online/Interactive, Partnerships, Verticals, Yellow Pages, Yellow Pages, Print

   As an innovative way of promoting its Yellow Pages and Yellow Frontdoor, its magazine-styled directory focused on home improvement and decorating, Yellow Pages Group New Zealand is now the main sponsor of New Zealand’s largest home show as reported…

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