http://staging.blog.biakelsey.com/index.php/2008/12/31/internet-contunues-to-chip-away-at-newspapers-and-television/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2008/12/31/internet-contunues-to-chip-away-at-newspapers-and-television/comment-page-1/#comment-325294 Sun, 04 Jan 2009 21:45:17 +0000 http://blog.kelseygroup.com/index.php/2008/12/31/internet-contunues-to-chip-away-at-newspapers-and-television/#comment-325294 As fewer of us subscribe to newspapers, have daily access to them, or make/have time to read newspapers regularly, we get the latest news on-demand from the Internet. But the best local news is still coming from the newspaper companies, but much more of it online, and they have to continue to improve how they capitalize and monetize it. The progressive newspapers are thinking of themselves less in terms of printing presses and paper, and more for their relevant assets: voice of a local community, information distribution via multiple channels, local-centric advertising opportunities, even their cost-effective ability to reach individual doorsteps in a market, etc. We’re already seeing some of them shift away from daily printed newspapers (Detroit Media) and we’ll see some significant business model changes in 2009.

]]>