http://staging.blog.biakelsey.com/index.php/2008/11/19/is-it-time-to-curl-up-into-the-fetal-position/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2008/11/19/is-it-time-to-curl-up-into-the-fetal-position/comment-page-1/#comment-313179 Thu, 20 Nov 2008 15:14:00 +0000 http://blog.kelseygroup.com/index.php/2008/11/19/is-it-time-to-curl-up-into-the-fetal-position/#comment-313179 x2 this post. As a producer of local video that is intended for online positioning and consumption, I am in small businesses across the Midwest on a frequent basis. While interest is high in video (otherwise I would not be there), nearly every SMB owner I meet with has zero knowledge of online media. They do have abundant comfort AND knowledge of traditional media. Traditional media is very much alive and kicking based on what I see and hear. Video is fast growing but requires much more effort to get the asset complete and online, which is kind of an Achilles heel for online video. But the lure of having your very one TV ad on a small screen is a strong magnet for most of the SMBs I have met with. The most important link in this whole chain is the sales rep out working their territory. If that sales rep is a Luddite or does not believe in video, SMB video will not happen in that territory. Very few SMBs will proactively pursue a video ad, but if the video ad is part of a traditional media package it stands a much better chance of happening.
my .02
Jeff Bach
Quietwater Films

]]>