As Peter Krasilovsky examined a few weeks ago, MySpace launched the beta version of its self-serve pay-per-click ad platform last night. Called MyAds, it will offer a number of text and display ad creation tools and targeting options within the…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. AdWords Coming to the iPhone? As we've speculated, one way mobile marketing could begin to take…
As we've speculated, one way mobile marketing could begin to take off is Google's possible integration of an option in the AdWords work flow that allows marketers to specifically target searches done on iPhones. The first signs of this are beginning to…
Quite a few notable findings in TMP Directional Marketing second annual Local Search Usage Study, which it unveiled today, among them a slight shift in users' preferred medium for conducting a local business search. Last year's report had print Yellow…
Web.com has been busy cutting deals recently. In the past two weeks, the provider of Web site creation and hosting services, search engine optimization and lead generation services to small businesses has announced it is working with MerchantCircle (see post here)…
At J.D. Power and Associates’ Automotive Internet Roundtable in Las Vegas this week, several speakers said they believe mobile search and services are an increasingly important part of auto marketing -- assertions backed up by J.D. Power research showing that…
A webinar put on this morning by BIA Financial Network (The Kelsey Group's new owner) delved into the main trends that are lining up to make mobile TV a reality. One enabling factor, for example, has been the growth of…
Good2gether is a little known company that has begun to work with online newspapers to create new "channels" that bring together nonprofit organizations and the individuals looking to donate their time or money. This is essentially a section within an…
J.D. Power and Associates’ annual Automotive Internet Roundtable is being held in Las Vegas, amid an industry that is being especially hard hit by the credit industry. A bunch of dealers at breakfast this morning estimated that “90 percent to…
As a result of its partnership with Microsoft last October, Facebook has integrated a Live Search box that lets users search the Web in addition to searching within Facebook's own walls. This can have some unique local benefits, according to…
We knew it was coming. Mozilla just announced a Firefox add-on that will let the browser know your location. It will be called Geode, and we have word that it will use the Wi-Fi positioning technology of Skyhook Wireless (same…
Krillion announced today that it will productize its "find in store" functionality into a more succinct package for product search sites to use. This will include easier integration into Web sites; an interface that puts product pricing, availability and reviews…
Today saw a couple of announcements in the local online video space: Spotzer has announced a deal with Hearst-owned White Directory Publishers that brings its ready-made video ad platform to the publisher's advertisers. Similar to its recent deal with MerchantCircle,…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Interview: CEO Jim Riesenbach on Autobytel’s Future The news hit the wires this week that Autobytel,…
The news hit the wires this week that Autobytel, one of the original third party auto sites, had hired RBC Capital Markets to explore its options, and was laying off 75 of its 225 workers. This was on top of…
G5 search marketing has carved out a niche in the self storage sector. Its model has grown over the past few years with the general demand in the marketplace for more performance metrics in local advertising. Its suite of services…
One of the things that dawned on me after listening to the many speakers at our recent DMS ’08 conference in Atlanta was that a fundamental aspect of the Yellow Pages business has been lost -- exclusivity. During the days…
With the real estate market in an indefinite doldrums, Zillow is transforming itself from an information provider about home sales to a full-service provider of information for home owners. The ad-supported service announced today that it is launching a Professional…
Spotzer, an Amsterdam company selling a "ready to air" video solution for SMBs, has made clear it is serious about partnering with traditional media channels to brings its solution to small businesses. The company announced today that it has brought on…
There's not a lot of doubt we could see advertising slumps across different forms of media, if we haven't already. How will this affect video advertising -- especially video at the local level that we've seen pick up over the…
