Thanks for your thoughts and the link to my article. I think my HUGE issue with print & internet YP is the lack of discolosure and transparency. If an SEO was telling people what these folks are – we’d have roasted, tarred & feathered them by now.

I’ve dealt first-hand with IYP salespeople dishing out huge amounts of misinformation to our clients in order to “lure them away” from our services.

YOu’re completely right that the SMBs simply dont have the time or the know-how to do their own SEM. I think that’s why you’re seeing people talk about it recently…because when times are tough people need to do what they can prove is working….Even with IYP listings for our clients I’ve seen maybe ONE conversion a year…not enough to make me want to invest tons of money.

Thanks for weighing in on this topic – it’s a good one – hopefully some oversight into IYP and YP sales tactics can come out of it.

~Carrie Hill
Blizzard Internet Marketing, Inc.