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Monthly Archives: October 2008

Home 2008 October

New Kid on the Block for Canada Local Search

  • October 31, 2008
  • Mike Boland
  • International Markets, Online/Interactive, Social

New Canadian local search destination Weblocal.ca has launched. The site is the product of a partnership between Canadian publisher Transcontinental and social/local pure play YellowBot (see profile). The site is one of Transcon's first moves into online local search. As…

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‘Local Mobile’ Heats Up: A Look at Verve Wireless

  • October 31, 2008
  • Peter Krasilovsky
  • Classifieds, Newspapers, Online/Interactive

Local publishers, seeing the boom in text messaging and the Web surfing capabilities of the iPhone, are taking mobile more seriously as a channel for their content and advertising. Clearly, the mobile opportunity for local publishers has now gone beyond…

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Follow The Kelsey Group on Twitter

  • October 31, 2008
  • Mike Boland
  • Conferences, Online/Interactive, Social

TKG has a relatively new Twitter page. After going on a binge of following people this week, the ratio of following to followers is woefully out of whack. If I haven't been able to find and follow you yet, jump…

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Blyk’s Deep Opt-In Mobile Model

  • October 30, 2008
  • jgaynor
  • Ad Sales, National, Coupons/Deals, Devices, General Marketing, Hyper-Local, Online/Interactive, Web 2.0

Today at the Canadian Marketing Association’s Digital Digital Marketing Conference, there was quite a bit of buzz around Blyk, a Finnish mobile phone company with an interesting hybrid model for distribution. Blyk is a free mobile operator targeting young people…

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Local ‘Green’ Sites: Just Getting Up to Speed

  • October 30, 2008
  • Peter Krasilovsky
  • Online/Interactive, User-Generated Content, Verticals

When we think of emerging local verticals, “green” is one of the most promising, as environmental concerns have pushed up the interest of consumers in having safe, healthy products that have minimal impact on the environment. MSN, Yahoo, Hearst and The Washington Post…

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AT&T Yellow Pages Unit Changes Name, Expands Portfolio

  • October 30, 2008
  • Charles Laughlin
  • AT&T, Mobile, Online/Interactive, Personnel Moves, Yellow Pages, Internet, Yellow Pages, Print

The Kelsey Group has learned that effective Nov. 1, AT&T Advertising & Publishing will become AT&T Advertising Solutions. But there is more to this than a cosmetic name change. AT&T has also reorganized the company and expanded its portfolio to…

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Vast.com Adds Performance-Based Marketing to Classifieds

  • October 29, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Paid Search, Verticals

Are classifieds fated, by definition, to be "dumb" all-you-can-eat listings? Or can certain categories be remade as performance-based listings a la Google that bring best matches to the top, offering higher revenue in return for a better match and conversion? That's…

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Hulu Turns 1

  • October 29, 2008
  • Mike Boland
  • Online/Interactive, Video, online

I didn't realize when I declared my scientific experiment to go on an all-Hulu diet this week that the site turns 1 today. It seems like yesterday that the site launched as a joint venture between News Corp. and NBC Universal…

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AT&T Sweetens Deal for iPhone Users: Free Wi-Fi

  • October 29, 2008
  • Mike Boland
  • Mobile, Online/Interactive

AT&T has announced that iPhones will be allowed free Wi-Fi access at its 17,000 nationwide hot spots. This includes Starbucks, airports, hotels and lots of other public spots. This is especially good news for first generation iPhone users who don't…

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BuzzLogic Presents Proof Points for Blogospheric Influence

  • October 29, 2008
  • Mike Boland
  • Blogging, Online/Interactive

Buzz tracking software firm BuzzLogic released a report yesterday, administered by Jupiter Research, which affirms the role of blogs in influencing purchasing behavior. These data come at a key time for BuzzLogic's story, when Madison Avenue remains somewhat wary about…

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When Will RSS Get Some Love? Part II

  • October 28, 2008
  • Mike Boland
  • Online/Interactive

Following up on the post earlier this week, Matt McGee reports that Google has added an RSS feature for Web searches. As noted, Google already offers RSS for news alerts. This extends it to Web searches, which can be set…

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Will the Three Major U.S. YP Trade Groups Become One?

  • October 28, 2008
  • Charles Laughlin
  • Ad Sales, National, Mergers & Acquisitions, Online/Interactive, Traditional Media, Yellow Pages, Print

I'm here in San Antonio, Texas, having caught the tail end of the Association of Directory Publishers meeting, and now the Association of Directory Marketing's event. One of the many questions floating around the U.S. Yellow Pages industry is whether…

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Online Experiment: Losing the Remote

  • October 28, 2008
  • Mike Boland
  • Online/Interactive, Traditional Media, Video, online

I just paid a $300 cable bill (three months). This is partly because I’ve had little time for bills, but also because my monthly bill is over $100. That includes basic cable channels plus the $40 package that bundles HBO.…

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When Will RSS Get Some Love?

  • October 27, 2008
  • Mike Boland
  • Newspapers, Online/Interactive

Over at the BIA Perspectives blog, Terence Thomas examines RSS adoption. It's an important time to take a look at RSS, as more readers flock online to get their news and as more consumers adopt a mind-set of empowerment for…

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Broadband Providers, SMBLive Team for Merchant Profiles, Services

  • October 27, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, SMBs, Web 2.0, Yellow Pages, Internet

Broadband providers, especially those formerly associated with telco Yellow Pages, are trying to get back in the game of providing marketing services for small businesses. They’re looking to provide Web 2.0 directory-like profiles and search engine marketing services for small…

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TKG Data and Analysis: A Weekly Recap

  • October 27, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Who Is Responsible for Yellow Pages' Current Woes? Jim Hail, president and chief operating officer of Hagadone…

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American Classifieds Adds WebVisible’s Search Solutions

  • October 24, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Paid Search, Sales Best Practices, SMBs

Are the small-business “home and trade service” advertisers that populate PennySaver and American Classifieds a good bet to buy search packages? That’s the question being posed by American Classifieds, the second-largest classified publisher franchise with 6,000 editions. The company signed…

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Who Is Responsible for Yellow Pages’ Current Woes?

  • October 24, 2008
  • Michael Taylor
  • Brand Marketing, Conferences, General Marketing, Online/Interactive, Yellow Pages, Print

Jim Hail, president and chief operating officer of Hagadone Directories and chairman of the Association of Directory Publishers, outlined what he believes has been a systematic decline in the brand value of the Yellow Pages at this year’s ADP Mid-Year Convention in…

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Yellow Pages ‘Paper Termites’ Are Winning

  • October 24, 2008
  • Michael Taylor
  • Brand Marketing, Conferences, General Marketing, Online/Interactive, Yellow Pages, Yellow Pages, Print

In an opening session of the Association of Directory Publishers' 2008 Mid-Year Convention in San Antonio, YP Talk Publisher Ken Clark gave a close-up view of how negative PR in print and online is eroding the perception of the Yellow Pages…

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EveryZing: A Better Mousetrap for Video Search?

  • October 24, 2008
  • Mike Boland
  • Online/Interactive, Video, online

EveryZing this week launched a new video player whose features carry the company's emphasis on video search engine optimization, searchability and good content indexing. Like many of the other video search companies that employ a combination of video indexing technologies,…

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