http://staging.blog.biakelsey.com/index.php/2008/09/16/dms-08-keynote-marc-tellier-chairman-ypg-group/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2008/09/16/dms-08-keynote-marc-tellier-chairman-ypg-group/comment-page-1/#comment-267668 Wed, 17 Sep 2008 14:33:12 +0000 http://blog.kelseygroup.com/index.php/2008/09/16/dms-08-keynote-marc-tellier-chairman-ypg-group/#comment-267668 Self-service may not work with that many customers today. But the standard technology adoption bell curve will apply here as it does everywhere else.
a) 15% of the market (the slice of the bell curve on the far left hand side of the bell) are the early adopters who are comfortable with self service today
b) Then to the right, on the top LH side of the bell you’ve got the EARLY mainstream market (35% of the market and the bell curve) who will follow the early adopters once the technology’s proven and really make it a mainstream market
c) the LATE mainstream market – slower to adopt technology – occupies the next 35% of the market (adjacent to the early mainstream market at the top of the curve)
d) then finally you’ve got the laggards who are the slowest to adopt the technology, representing the remaining 15% on the far right hand side of the bell curve of technology adoption.
So I’d suggest it’s a matter of ‘when’, not ‘if’ self service will take hold in a significant way.
If you think I’m wrong, how many people do you know who use a secretary to type their emails?

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