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Monthly Archives: August 2008

Home 2008 August

Local.com Reaches 5,000 Advertisers

  • August 19, 2008
  • Mike Boland
  • Ad Sales, Online/Interactive

Local.com announced today that it has reached a milestone of 5,000 businesses that have directly signed up for online advertising through its Local Promote subscription advertising service. Local Promote includes a landing page, call tracking, and premium placements within search…

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Study: Google Tops in Consumer Satisfaction

  • August 19, 2008
  • Mike Boland
  • Online/Interactive

Google once again took the top spot for consumer satisfaction among portals and search engines in the University of Michigan's quarterly study. Its score of 86 (out of 100) represents a 10 percent jump over 2007. This came during a…

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Check Out Google Android in Action

  • August 19, 2008
  • Mike Boland
  • Mobile, Online/Interactive

To follow up on last week's post about a prospective Google Android-based T-Mobile phone, here is a video from MobileCrunch that demos Android. The video walks through an emulator of the operating system, which is basically a desktop version of…

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Krillion Branches Out With New Product Categories

  • August 19, 2008
  • Mike Boland
  • Online/Interactive, Shopping, offline

Local product search provider Krillion today added 96 product categories to its "Localization Engine." The new categories join Krillion's current sweet spot of home appliances and consumer electronics, and include computers, office equipment, car audio & electronics, and tools &…

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Newspapers and E-Billboards: 1-2 Punch?

  • August 18, 2008
  • Peter Krasilovsky
  • Newspapers, Online/Interactive

Out-of-home advertising is booming, thanks to the emergence of super high definition electronic billboards now commonly found on the nation’s highways. But can they be used to boost the fortunes of an industry that is not so booming: newspapers? That’s…

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When Will Hyperlocal’s Time Come?

  • August 18, 2008
  • Mike Boland
  • Hyper-Local, Newspapers, Online/Interactive

Topix CEO Chris Tolles has a well-reasoned piece in iMedia Connection. He writes that media usage and ad dollars are quickly moving online (which we know), but local content and ads aren't moving as fast as comparative national metrics. But we're…

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TKG Data and Analysis: A Weekly Recap

  • August 18, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Here Comes the GPhone, Part IV Early rumors of a Google phone, before the Android platform…

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Here Comes the GPhone, Part IV

  • August 15, 2008
  • Mike Boland
  • Google, Mobile, Online/Interactive

Early rumors of a Google phone, before the Android platform was announced, gave the device a name of "GPhone" (remember?). That name ended up being not that far off the mark -- though Google ended up building the OS rather…

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Vote for Local at SXSW ’09

  • August 14, 2008
  • Mike Boland
  • Conferences, Online/Interactive

Sebastien Provencher points to the small but hopeful collection of local sessions that have been proposed for the 2009 South By Southwest conference taking place in March. One is led by Topix.com CEO Chris Tolles ("Think Globally, Post Locally: The…

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Cox to Sell Most of its Papers, Valpak

  • August 14, 2008
  • Peter Krasilovsky
  • Advertising Networks, Classifieds, Coupons/Deals, Newspapers, Online/Interactive, Verticals

Cox Enterprises has announced that it is putting most of its newspapers on the block, as well as Valpak, its direct mail giant. Newspapers, TV and radio currently now make up just 20 percent of the company’s revenues as it…

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Virtual Earth Marks the Spot With ‘Mapvertising’

  • August 14, 2008
  • Mike Boland
  • Mapping, Online/Interactive

Windows Virtual Earth evangelist Chris Pendleton writes on his blog about the availability of display advertising on Live Search Maps. Known as "highlighted listings," this is similar to the mapvertising Google Maps offers. Both place icons on map locations --…

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Sensis Bucks Trends With Strong Print Results

  • August 14, 2008
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, Yellow Pages, Print

Australia's Sensis released its results for the financial year ended June 30, and many in the global Yellow Pages industry will be interested to find that print revenues are growing in Australia, bucking a global trend of often steep declines. We…

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Centro Buys Real Cities Brand From McClatchy

  • August 13, 2008
  • Peter Krasilovsky
  • Advertising Networks, Display Advertising, Newspapers, Online/Interactive, Verticals

Real Cities, the national ad network owned by McClatchy, has been sold to fast rising Centro. Or at least, the Real Cities brand has been sold, along with access to Real Cities’ list of 250 national advertisers. The network’s local…

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Huffington Post Chicago Launches in Beta

  • August 13, 2008
  • Peter Krasilovsky
  • Blogging, Newspapers, Online/Interactive

The Huffington Post has launched a beta of its first local “Internet newspaper” in Chicago, with promises to produce 10 to 20 more local efforts in the next couple of years. The Chicago site is a mishmash of local news,…

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Something Funny Happened While Watching TBS

  • August 13, 2008
  • Mike Boland
  • Brand Marketing, Online/Interactive, Traditional Media

Last night, while watching reruns of The Office on TBS, I noticed something peculiar. During a commercial break, one of the network's stand-up comedy shows was advertised -- a typical house ad. But it had an odd feel to it.…

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Matchpoint Evolves Ad Product, Integrates Widgets

  • August 13, 2008
  • Mike Boland
  • Online/Interactive, Verticals

Matchpoint will soon be rolling out a new set of ad products to complement its flagship online lead-gen forms. On its own site, it will integrate more of an IYP setup with searchable business listings. With each search results page,…

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Exec Turntable: Jennewein Joins Curley in Vegas

  • August 12, 2008
  • Peter Krasilovsky
  • City Guides, Newspapers, Online/Interactive

Online newspaper pioneer Chris Jennewein, who was recently re-orged out of The San Diego Union-Tribune, has started a new position as publisher and senior vice president of Greenspun Interactive in Las Vegas. Greenspun dominates Las Vegas as the publisher of…

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Yahoo Fire Eagle Takes Flight

  • August 12, 2008
  • Mike Boland
  • Location Targeting, Online/Interactive, Yahoo!

Yahoo Brickhouse division-head Tom Coates officially launched the Fire Eagle platform today to a packed room of San Francisco journalists, analysts and bloggers (and Yahoo cofounder David Filo). The platform, in beta since March, is based on managing users' location…

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Apple’s App Store: Hot or Not?

  • August 12, 2008
  • Mike Boland
  • Mobile, Online/Interactive

The iPhone App Store is kicking butt to the tune of $1 million in sales per day ($30 million to date) and 60 million total downloads. This from an article put out yesterday in The Wall Street Journal, based on an…

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Freedom’s Mathieu Leaves for YuMe Video Network

  • August 11, 2008
  • Peter Krasilovsky
  • Advertising Networks, Newspapers, Online/Interactive, Video, online

Freedom Interactive President Michael Mathieu is leaving to be CEO of YuMe Networks, which is sort of positioned as the “DoubleClick of video.” YuMe is a privately held company headquartered in Redwood City, California, and backed to the tune of…

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