Comments on: Hotel Decision to Eliminate Yellow Pages More About Dollars Than Sense

By: Himakshi Munjal

Himakshi Munjal — Wed, 10 Mar 2010 10:32:33 +0000

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By: China Oriental Travel

China Oriental Travel — Mon, 02 Nov 2009 13:10:25 +0000

I completely agree with you even my friend recently visited stayed at a reputed hotel where on wanting access to the yellow pages they asked him to pay a huge amount.... However we at china oriental services provide our clients with all the services...

By: China Oriental Travel

China Oriental Travel — Fri, 18 Sep 2009 10:23:33 +0000

Hey that was a really interesting post… thanks a lot for sharing…

By: George

George — Wed, 13 Aug 2008 22:47:05 +0000

Yellow pages in the classic convention is outdated. video will change the small video advertising landscape and we at Jippidy.com plan on leading the charge. While video may not be necessary for all products, we do believe it can really help small business owners sell intangible services they may offer.

By: Michael Taylor

Michael Taylor — Fri, 08 Aug 2008 13:56:02 +0000

Having worked for both hotel companies and a YP publisher my view still stands that this is about revenue. Hotels are required once per year to re-stock directories in the rooms and it is of little consequence to the hotel staff compared to their daily tasks. For the directory publishers, hotel and motel agreements (which often provide free advertising to the hotel or motel) are key for distribution and usage since travelers are a captured audience who are generally unfamiliar with the town.

Mid-tier and upper tier hotels have a much higher average daily rate but often suffer from lower occupancy as compared to the economy tier hotels. Becuase of this challenge, secondary revenues are vitally important to supplement low occupancy.Free access to local services and products is important and should not be limited by a $14.99 daily HSIA charge.

The best outcome is that publishing companies work mor ein partnership with hotel chains to develop products that are seen as useful and add value to the trvelers stay as Charles Laughlin suggests.

By: Charles Laughlin

Charles Laughlin — Fri, 08 Aug 2008 11:55:50 +0000

The industry might need to get creative in its dealings with hotels. It can’t afford to lose key distribution points like this. Maybe the companion should be the preferred product for hotels, or even a custom visitor product that is very small in scale, with limited headings. I still see “Where” magazine in a lot of hotel rooms. This won’t change the hotels’ self interest in getting rid of the paper product, though it just might slightly diminish the arguments that this decision is about saving space and trees. The other way to go is to do some joint promotion of the local IYP with hotels, so at least the URL is right in the face of local business travelers as they fire up their laptops using that $14.99 connection. Then the product has to deliver a good local search experience. Just some off-the-top ideas.

By: troy

troy — Fri, 08 Aug 2008 02:34:48 +0000

I actually thought the hotel would have done this sooner but I guess the Green bandwagon is getting hotter these days. This is a win win for the hotels.

By: Erron Silverstein

Erron Silverstein — Fri, 08 Aug 2008 00:15:30 +0000

I saw the press on this last week and have been chewing it over a lot for the past few days. According to the AHLA (http://www.ahla.com/content.aspx?id=3448) in 2006 there were 47 K hotels with over 15 people for occupancy with nearly 4.4 MM available hotel rooms with an average of $ 61.93 revenue per available room (RevPAR).

Do the math: if you earn 10 – 15 dollars daily for high speed internet, that’s a 16-25 % premium on the room. Even if phone books were free, it still takes time and money for hotel employees to put them in every available hotel room and replace them every year. Almost every business traveler would be reimbursed for the internet service, so why wouldn’t they get the service. I’m sure that the tech support costs for these hotel internet services must be less than the aggregate cost of keeping all 4.4 million rooms stocked with current print YPs.

By: Andrew Shotland

Andrew Shotland — Thu, 07 Aug 2008 20:47:16 +0000

I wonder if the big hotel chains have ever thought of charging print YP providers for in-room distribution?

By: Mike Boland

Mike Boland — Thu, 07 Aug 2008 17:30:21 +0000

Growth of mobile local search could be a way around someone having to pay 14.99 just for a few lookups. Just use Google mobile maps or similar. There is considerable penetration amongst business travelers that have smart phones and data plans. But for most other travelers (and until mobile local search becomes more of a mainstream thing), your point is well taken. From a PR standpoint, i’m not surprised they’re spinning it as a ‘green’ decision.