Comments on: Jules: AT&T Embracing Shifts in Directional Media http://staging.blog.biakelsey.com/index.php/2008/07/30/jules-att-embracing-shifts-in-directional-media/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Bruce Henry http://staging.blog.biakelsey.com/index.php/2008/07/30/jules-att-embracing-shifts-in-directional-media/comment-page-1/#comment-236112 Sat, 02 Aug 2008 13:11:57 +0000 http://blog.kelseygroup.com/index.php/2008/07/30/jules-att-embracing-shifts-in-directional-media/#comment-236112 What Mr. Jules does not say is that in many markets advertisers are forced to buy a package
of print and internet.
Also the turnover is somewhere between 30-40 percent for reps.

]]> By: Basil Berntsen http://staging.blog.biakelsey.com/index.php/2008/07/30/jules-att-embracing-shifts-in-directional-media/comment-page-1/#comment-234822 Fri, 01 Aug 2008 00:11:31 +0000 http://blog.kelseygroup.com/index.php/2008/07/30/jules-att-embracing-shifts-in-directional-media/#comment-234822 I agree that there’s a shift from print to online, but I don’t believe that bundling is the answer. If the market is moving online, the products should as well. Sales reps telling a story about bundling to advertisers will not change the rules of supply and demand, and these rules are dictating that advertisers get more bang for their buck and consumers find better information faster online.

I understand where this is coming from- it’s hard to look at an reliable profit generator you’ve built that’s operated for years get replaced almost overnight by something as ethereal as the internet. Unfortunately, this problem is endemic to any media business that based their market share on having a monopoly on the distribution. Newspapers are under attack from blogs, classifieds are losing market share to Craiglist and EBay, and the Yellow Pages are starting to lose market share to local business search engines like Brownbook.net.

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