Comments on: Something Old, Something New, Something Borrowed, Something Brew http://staging.blog.biakelsey.com/index.php/2008/07/23/something-old-something-new-something-borrowed-something-brew/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: A. S. http://staging.blog.biakelsey.com/index.php/2008/07/23/something-old-something-new-something-borrowed-something-brew/comment-page-1/#comment-230102 Thu, 24 Jul 2008 21:04:18 +0000 http://blog.kelseygroup.com/index.php/2008/07/23/something-old-something-new-something-borrowed-something-brew/#comment-230102 I’m a little confused here. First you say “73 percent said, ‘Results in ad sales are influenced more or less equally by the current economy and long-term trends like print to online migration.'”
Then you say “The importance here is that (at least among people who filled out the questionnaire), it is the economy more than long-range migration trends to online is the primary villain for declining advertising.” So which is it? Economy and internet more or less equal; or economy more so than internet?

My only suggestion is that the survey should be narrowed down to those who actually have first hand knowledge of the market pulse. Most marketing people, senior managers, and tech people will give the answer they want to give based on their perception + filtered information. AS the saying goes, “De Nile ain’t just a river in Egypt.” If you really want to know what the market is like go ask the local sales people and managers, they work in the trenches with SMB’s and know what’s going on.

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