Comments on: Attention Local Media Reps: It’s All About Multiple Media http://staging.blog.biakelsey.com/index.php/2008/07/22/attention-local-media-reps-its-all-about-multiple-media/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Rick Zwetsch http://staging.blog.biakelsey.com/index.php/2008/07/22/attention-local-media-reps-its-all-about-multiple-media/comment-page-1/#comment-229375 Wed, 23 Jul 2008 22:55:04 +0000 http://blog.kelseygroup.com/index.php/2008/07/22/attention-local-media-reps-its-all-about-multiple-media/#comment-229375 Good post Michael!

A big key for any and all local media reps and their companies will be the compensation scheme. I, as a local media rep, will have a pretty large chasm to cross recommending a product, strategy, medium or anything else to a SMB if 1) it will adversely affect MY direct compensation and 2) potentially effect the revenue of the company I work for.

I think we’ll get their eventually but there’s so much pressure now on everyone at every level of every company on BOTH sides of the fence – it’s going to take a pretty special rep, working for a pretty special media company to pull it off in a way that truly benefits EVERYONE!

]]>