http://staging.blog.biakelsey.com/index.php/2008/07/07/whither-the-weather/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2008/07/07/whither-the-weather/comment-page-1/#comment-222702 Tue, 08 Jul 2008 19:16:49 +0000 http://blog.kelseygroup.com/index.php/2008/07/07/whither-the-weather/#comment-222702 We’re surprised they didn’t begin doing the local advertising long ago? It seems rather logical no?

]]> http://staging.blog.biakelsey.com/index.php/2008/07/07/whither-the-weather/comment-page-1/#comment-222570 Tue, 08 Jul 2008 13:00:10 +0000 http://blog.kelseygroup.com/index.php/2008/07/07/whither-the-weather/#comment-222570 Never really understood the value of weather.com. I use it a lot but I just go there, check the weather and leave. I never notice any of the advertising. At most I spend a total of 10 secounds but I do go everyday.

]]> http://staging.blog.biakelsey.com/index.php/2008/07/07/whither-the-weather/comment-page-1/#comment-222449 Tue, 08 Jul 2008 04:34:20 +0000 http://blog.kelseygroup.com/index.php/2008/07/07/whither-the-weather/#comment-222449 NBCU now has a national “local” asset upon which it can build out a local advertising business. Local TV has always been the place for “news, weather and sports” with weather being critical to local viewers. Now the question is – how does NBCU integrate weather.com audience into its local affiliate audience.

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