Comments on: Idearc Discontinues 28 Independent Titles http://staging.blog.biakelsey.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: mariusz182 http://staging.blog.biakelsey.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/comment-page-1/#comment-445023 Sun, 20 Jun 2010 17:44:14 +0000 http://blog.kelseygroup.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/#comment-445023 Financial problems?
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]]> By: Sylvia http://staging.blog.biakelsey.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/comment-page-1/#comment-237994 Tue, 05 Aug 2008 04:37:54 +0000 http://blog.kelseygroup.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/#comment-237994 “The financial impact of this decision is relatively minor.”
Tell that crap to the over 200 employees affected, and the affect goes beyond the expansion markets.

]]> By: John http://staging.blog.biakelsey.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/comment-page-1/#comment-223928 Fri, 11 Jul 2008 18:31:42 +0000 http://blog.kelseygroup.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/#comment-223928 IDEARC doesn’t distribute 134 million directories. That’s the whole yellow pages community. IDEARC only
distributes to 35 million homes across the country.

]]> By: Runyon http://staging.blog.biakelsey.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/comment-page-1/#comment-218519 Sun, 29 Jun 2008 15:17:11 +0000 http://blog.kelseygroup.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/#comment-218519 Right decision, made too late. Could be a good idea to pay very close attention to major markets and forget the little stuff. Idearc still has plenty of fat that can be cut. Start in the marketing department, not sales.

]]> By: tory http://staging.blog.biakelsey.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/comment-page-1/#comment-218171 Sat, 28 Jun 2008 13:22:35 +0000 http://blog.kelseygroup.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/#comment-218171 Fat, optmization, streamlining, right sizing, etc.. whatever you want to call it. The net effect is that people will be going out the door.

]]> By: Al Rod http://staging.blog.biakelsey.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/comment-page-1/#comment-217944 Fri, 27 Jun 2008 20:51:34 +0000 http://blog.kelseygroup.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/#comment-217944 This wasn’t fat. It was a corporate decision to elimate sales jobs in markets that were saturated by competition which the company felt that any Marketing dollars would be diluted.

]]> By: pligg.com http://staging.blog.biakelsey.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/comment-page-1/#comment-217521 Thu, 26 Jun 2008 23:22:33 +0000 http://blog.kelseygroup.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/#comment-217521 Kelsey Group Blogs ? Idearc Discontinues 28 Independent Titles…

Idearc Media has made the decision to discontinue 28 competitive directory titles in Florida, Tennessee and Texas, and has eliminated 200 positions as a result. The company also will close nine sales offices, each associated with the independent direct…

]]> By: tory http://staging.blog.biakelsey.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/comment-page-1/#comment-217471 Thu, 26 Jun 2008 21:26:44 +0000 http://blog.kelseygroup.com/index.php/2008/06/26/idearc-discontinues-28-independent-titles/#comment-217471 This is the MO of most new CEO joining a troubled business. Cut the fat. I’m sure this is just the first of many more cuts to come.

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