Comments on: On How Many Sites Do SMBs Advertise? http://staging.blog.biakelsey.com/index.php/2008/06/12/on-how-many-sites-do-smb-advertise/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Mike Boland http://staging.blog.biakelsey.com/index.php/2008/06/12/on-how-many-sites-do-smb-advertise/comment-page-1/#comment-210738 Sat, 14 Jun 2008 23:37:23 +0000 http://blog.kelseygroup.com/index.php/2008/06/12/on-how-many-sites-do-smb-advertise/#comment-210738 Good point Stan. And this speaks to the value of the yellow pages sales channel. If these SMBs are buying just one, they’re likely not the most aggressive marketers. And if that’s true, it’s very likely that one they are buying is the one that was delivered to them (via YP rep). It’s the old saying: local advertising isn’t bought, it’s sold

]]> By: Stan Gauss http://staging.blog.biakelsey.com/index.php/2008/06/12/on-how-many-sites-do-smb-advertise/comment-page-1/#comment-210209 Fri, 13 Jun 2008 23:24:26 +0000 http://blog.kelseygroup.com/index.php/2008/06/12/on-how-many-sites-do-smb-advertise/#comment-210209 I would make an educated guess that the majority of SMBs are being sold by their local print Yellow Pages provider and they are still under the impression that they don’t have to buy anything else.

Local media is still trying to figure out the right approach to gain deeper penetration in those SMB categories and even if they do, I am afraid that the ‘Our product is the only product’ mentality could take over.

This data reminds me of the charts that came out when auto dealers started buying the web. Some would buy Cars.com. Others would buy AutoTrader. The successful dealers were those buying multiple products and managing their leads.

The same will be true for the SMB- Google, Yahoo, IYP and local media are all needed.

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