Comments on: ‘Search & Give': More Incentives for Live Search

By: Wiseman and Burke

Wiseman and Burke — Fri, 30 Jan 2015 07:59:26 +0000

Wiseman and Burke

BIA/Kelsey Local Media Watch – The Nexus of All Things Local

By: Mike Boland

Mike Boland — Thu, 05 Jun 2008 18:24:11 +0000

I agree Stan. That’s the key question. How strong is search engine loyalty/habits, and will this be enough to impact them? The former part is a bone of contention in the search world. Meta search engines like Dogpile, argued in the past that there is little search engine loyalty. I personally disagree, although maybe loyalty is the wrong word. It’s more of a habitual thing and online behavior is very habitual. So the question is, what is the proper incentive to overcome habits, and if we’re talking about cash, donations, etc., where is the sweet spot? Microsoft’s recent moves could be a nice market experiment for these questions.

By: Stan Gauss

Stan Gauss — Thu, 05 Jun 2008 01:34:45 +0000

It sounds like a great formula but is the incentive enough to change user habits. It feels like the rewards letter I get in the mail every month attached to credit card offers or the booth waiting for you as you get off the airplane offering 25,000 miles if you sign up right now.