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Monthly Archives: May 2008

Home 2008 May

Skyhook Fixes on a New Location

  • May 13, 2008
  • Mike Boland
  • Location Targeting, Mobile, Online/Interactive

Skyhook Wireless announced a series of partnerships that bring location awareness to online applications. These include Krillion, Yahoo! Fire Eagle and CitySquares, to name a few. They'll each use the location awareness of PCs and laptops (via Wi-Fi signal) for…

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SmallTown Offers ‘WebCards’ Via Google Gadget Ads, Others

  • May 13, 2008
  • Peter Krasilovsky
  • City Guides, Hyper-Local, Online/Interactive, SMBs

SmallTown, the Bay Area hyperlocal company, is changing its core focus and will concentrate mostly on getting wider distribution of its WebCards microsites for small businesses. While the nine-person company will continue to maintain its hyperlocal sites, which are now…

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TKG Data and Analysis: A Weekly Recap

  • May 12, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here is the highlight reel from the last week in TKG Blogging. Click below to read each post in full. Kill the Innovators: San Diego U-T Lays Off Online Leaders These are tough, fast-changing times for newspapers, and many of…

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Kill the Innovators: San Diego U-T Lays Off Online Leaders

  • May 11, 2008
  • Peter Krasilovsky
  • City Guides, Newspapers, Online/Interactive, Radio, Verticals

These are tough, fast-changing times for newspapers, and many of them are taking severe measures to get back on track. Sometimes, it means putting the innovative online guy in charge of print too, as Bay Area News Group has done…

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Truvo Goes Mobile in Belgium

  • May 9, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages, Yellow Pages, European

European Directory Publisher Truvo (formerly World Directories) has extended its mobile search product to the Belgian market. The product utilizes mobilePeople's Java-based Liquid Maps platform, which powers several mobile search platforms being rolled out by directory publishers in Europe. The…

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Yell Launches Media Portal

  • May 9, 2008
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, Yellow Pages, Internet

U.K. directory publisher Yell has launched a new Web site designed to help agencies and media buyers evaluate its multichannel products. Yell additionally has dedicated a team of specialists to work directly with agencies. Large accounts are widely viewed as a channeling…

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AdBrite Teams Up With Live Nation

  • May 9, 2008
  • Mike Boland
  • Advertising Networks, Online/Interactive, Verticals

Ad network AdBrite has announced it will power a new ad management dashboard for concert promoter Live Nation. The eFan Finder application is an extension of the existing relationship between the companies that placed geotargeted event ads throughout AdBrite's network…

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AgendiZe Powers Local Video

  • May 8, 2008
  • Mike Boland
  • Online/Interactive, Video, online

AgendiZe announced today from the EADP conference in Spain that it will partner with Videoagency to power its video ads with call to action features. This brings AgendiZe's signature click-to-call and save and share features (profiled in a past post)…

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MojoPages Claims Traction; Announces Deals With Key Players

  • May 8, 2008
  • Peter Krasilovsky
  • City Guides, Coupons/Deals, Online/Interactive, Verticals, Video, online

Despite some traction by sites like Yelp -- OK, specifically Yelp -- the hybrid IYP/rating-and-review segment remains something of a question mark in the industry. It remains to be seen whether such sites can attract a large number of frequent…

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RHD Gets Bump From 1Q Results

  • May 8, 2008
  • Charles Laughlin
  • Online/Interactive, RH Donnelley, Yellow Pages, Internet, Yellow Pages, Print

Like Idearc Media earlier this week, R.H. Donnelley received a boost in its share price today after unveiling first-quarter results that showed market conditions are about as bad as expected, but not any worse. The company also unveiled a refinancing plan that…

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Palore Releases Local Data

  • May 8, 2008
  • Mike Boland
  • Online/Interactive

During DDL last week, I was able to finally meet Palore CEO Hanan Lifshitz. We profiled Palore a year ago, when it was a browser overlay that enhanced search engine results with personalized icon-based notifications of business attributes (pet friendly,…

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Evans on Verticals and Yellow Pages

  • May 7, 2008
  • Charles Laughlin
  • Online/Interactive, Verticals, Yellow Pages, Internet

Perry Evans has a great post today on the opportunity and threat Yellow Pages publishers face from the verticalization of local search. We thank him for acknowledging TKG's role in highlighting the emergence of vertical search at our Drilling Down on…

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You Ain’t Seen Nothin’ Yet

  • May 7, 2008
  • Steve Marshall
  • Conferences, Hyper-Local, Newspapers, Online/Interactive, Shopping, online, User-Generated Content, Verticals, Web 2.0, Yellow Pages, Internet

The final day of The Kelsey Group's Drilling Down on Local conference featured a keynote by Merrill Brown of MMB Media. Brown is an industry guru with a history of developing groundbreaking media strategies and operations. Among other things, he…

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Selling SEM to SMBs: Service Must Come With Sale

  • May 7, 2008
  • Michael Taylor
  • Ad Sales, Online/Interactive, Sales Best Practices, SEM, SMBs, Yellow Pages, European, Yellow Pages, Internet

Elizabeth Gage of PCM International posted a well thought out blog on the challenges small and medium-sized businesses face when purchasing search engine marketing campaigns, either on their own or through Yellow Page publishers. After reading her thoughts on the…

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Digital Democracy or Restriction on Mobile Advertising Growth?

  • May 7, 2008
  • Michael Taylor
  • Devices, Mobile, Online/Interactive

Two consumer advocacy groups plan to file an FTC complaint about mobile marketing and its emerging practices. The advocacy group Digital Democracy filed its complaint in conjunction with U.S. Public Interest Research Group.   According to an article in MediaPost, Jeff Chester, founder…

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Spot Runner Raises $51 million

  • May 7, 2008
  • Mike Boland
  • Online/Interactive, Video, online

Online video production company Spot Runner announced today that it has received $51 million from Legg Mason, Daily Mail and General Trust (DMGT), Grupo Televisa, and Groupe Arnault/LVMH. The company will use the funding to continue growing its capacity to…

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Drilling Down on Local ’08: AOL Reinvests in Local

  • May 6, 2008
  • Peter Krasilovsky
  • City Guides, Conferences, Online/Interactive, Verticals

AOL may have trouble on several fronts, but it still gets millions of users and it intends to fully leverage them at the local level, per Chris Spanos, Director of Search Verticals, who was speaking at Kelsey Seattle. “Given its…

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More Local Video: Fox Enters the Picture

  • May 6, 2008
  • Mike Boland
  • Conferences, Online/Interactive, Video, online

Fox Interactive Media will launch a self service video ad tool, according to the company's stations group GM Ron Berryman. He announced the product, known as FIM AdStore, from the stage at DDL on Friday. This will be geared towards…

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Drilling Down on Local ’08: More from Google and Cars.com on Verticals

  • May 6, 2008
  • Peter Krasilovsky
  • Classifieds, Conferences, Google, Newspapers, Online/Interactive, Verticals

Google is a collaborative partner with all verticals, and generally speaking, has no interest in competing with them, per Adrian Madland, Google’s head of automotive strategic partnerships, who was speaking at Drilling Down on Local '08 (a session also covered…

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(Most of) Admission Corp. Sold to Cobalt Group

  • May 6, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

Admission Corp. has sold its Spotlight Ads division to Cobalt Group, which provides services to over 40 percent of U.S. auto dealers. The company retains control over its intellectual property and Marketplaces businesses, which account for a small piece of…

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