I would love to discuss this in more detail with you and Darren. Please use our site to contact me directly.

I think it is worth pointing out that QR Codes (and Data Matrix) are open standard, and freely usable. Given that this format appears to store about 100 bits of information per symbol, I am guessing that it can only be used in an “indirect” model wherein the code encodes an ID that must be resolved against a thid-party server to do anything. QR Codes do not work this way; contents are encoded directly. This is also, as Darren says, a proprietary format requiring a separate proprietary application to read, in comparison to QR Codes for which several free open readers exist.

That said, the simplicity of the code and use of color make this a *very* readable format, technically, for even low-end camera phones.

As I mentioned in my post, this type of print to online technology has the potential to improve the relevance and usefulness of printed media and to highlight additional rich online content. Hopefully your product will catch on in other countries.

As a marketing representative from SPH’s ZapCode division, I would like to point out that we’re not marketing QR codes under the ZapCode branding. We’re marketing colour codes from our technology provider, Colorzip. This is a proprietory mobile barcode technology which we believe is far superior than QR codes.

For more information, please visit http://www.zapcode.com.sg.

Thanks.